Product liability — customer holds you liable

Product liability

Is the claim justified? Have your position assessed before you respond or pay.

A client holds you liable for personal injury, damaged property, or consequential damage caused by your product. MKBjuristen assesses whether the claim is legally well-founded, whether a defense is possible, and what your strongest response is. Fixed price.

  • Prevent your evidentiary position from weakening
  • Clarity regarding reminding, admonishing, or summoning
  • Advice on disputed invoices and dissatisfied customers
  • Assistance with negotiation or proceedings if necessary
First, determine the position. We look at agreements, evidence, and risks.
Do not escalate unnecessarily. The right tone often prevents further conflict.
Practical next step: You know whether sending a formal demand letter, negotiating, or litigating makes sense.

Sound familiar?

Product liability claims come in many forms. Do you recognize any of these situations?

A customer claims to have suffered personal injury due to your product

According to the customer, your product has caused physical injury. The claim can be substantial, especially in the case of permanent injury.

A customer claims compensation for damaged property

Your product has caused damage to other property belonging to the customer. The customer holds you liable for this.

You import products from outside the EU

As an importer, you are legally equivalent to the producer and are liable for defects in imported products.

Your name or brand appears on a product that you did not make

By affixing your name or trademark to the product, you are the legal producer — even if you did not manufacture the product.

You receive a liability claim without clear substantiation

A customer sends a demand letter but fails to substantiate what the defect was, how the damage occurred, or what the causal link is.

Please note: waiting too long or responding incorrectly can work against you later. Therefore, first document what has been agreed upon, delivered, and communicated.

When are you liable for damage caused by your product?

A customer holds you liable for damage caused by your product. This might involve personal injury, damaged property, or consequential damage. The question is: is that claim justified
, and what should you do?

Product liability is based on Article 6:185 of the Dutch Civil Code and the European Product Liability Directive. It is a strict liability: you can be held liable even if you have not made a mistake. The determining factor is whether your product was defective and whether that defectiveness caused the damage.

Who is liable: the producer, the importer, or the seller?

Product liability rests primarily on the manufacturer of the defective product. However, importers, distributors, and sellers can also be held liable.

As a producer, you are liable if you have manufactured the product, if you affix your name or trademark to the product, or if you have supplied raw materials or components that
have been incorporated into the product.

As an importer from countries outside the EU, you are legally treated the same as the producer. You are then fully liable for defects in products that you import.

As a seller, you may be held liable if the producer cannot be identified or is established outside the EU and you fail to disclose the identity of your supplier. If you do disclose that identity, you are released from further liability.

For property damage under €500, the seller is liable. Above €500, the producer or importer is liable. In the event of personal injury or death, the producer is always liable.

What is a defective product?

A product is defective if it does not provide the safety that a reasonable user may expect from it during normal use. In this regard, all circumstances are taken into account: the presentation of the product, the instructions for use and warnings, the expected use, and the time at which the product
was placed on the market.

Damage to the defective product itself is not covered by product liability. Contractual
liability or warranty applies to that. Product liability relates to damage caused by the defective product to other property or persons.

What does the customer have to prove?

The burden of proof lies with the customer submitting the claim. He must demonstrate three things:

First, that there is a defect in the product. Second, that he has suffered damage. Third, that there is a causal link between the defect and the damage.

In practice, this is not always straightforward. Consequently, the claim is not automatically justified. We assess whether all evidentiary requirements have been met and whether there are grounds to dispute liability.

When can you dispute liability?

There are legal grounds to dismiss product liability. The most important are: the defect did not exist at the time you placed the product on the market; the state of science and technology made it impossible to discover the defect; the damage was caused by improper use of the product; or the 10-year liability period has expired.

Product liability cannot be contractually excluded or limited vis-à-vis consumers. For business-to-business (B2B) customers, additional contractual agreements regarding liability are possible, provided they do not conflict with mandatory law.

New EU directive: also digital products and AI

As of December 8, 2024, a revised EU Product Liability Directive is in force. This directive extends
liability to digital products, software, AI systems, and products sold via online platforms. Dutch legislation will be adapted to this in the coming years. Companies that develop or import digital products or AI applications must take this expansion into account.

How do we help?

We do not initiate litigation. First, we map out your legal position, evidence, and commercial interests. Then, we determine the appropriate step for the problem.

1

Assessing the claim and evidentiary position

We assess whether the client has demonstrated that there is a defect, damage, and a causal link. In many cases, the claim is insufficiently substantiated.

2

Determine grounds for defense

We investigate whether there are legal grounds to dispute liability — inadequate substantiation, improper use, expired time limit, or lack of causal link.

3

Draft response

We draft a legally substantiated response letter that rejects the claim or limits liability.

4

Negotiate or litigate

If the dispute escalates, we negotiate a settlement or manage the proceedings.

Frequently Asked Questions

When are you liable for damage caused by your product?

As a producer, you are liable if your product was defective and that defect caused the damage. This is strict liability: you can be held liable even without having made a mistake. The customer must prove the defect, the damage, and the causal link.

What is a defective product?

A product is defective if it does not provide the safety that a reasonable user may expect from it during normal use. The instructions for use, warnings, and intended use play a role in this.

Are you also liable if you did not make the product yourself?

Yes, if you affix your name or trademark to the product, you are the legal producer. As an importer from countries outside the EU, you are treated as the producer. As a seller, you may be held liable if the producer cannot be identified.

Can you contractually exclude product liability?

With regard to consumers, the exclusion or limitation of product liability is legally prohibited — this is mandatory law. With business-to-business (B2B) customers, however, additional contractual agreements regarding liability are possible, provided they do not conflict with mandatory law.

How long does product liability last?

The liability lasts for a maximum of 10 years after the moment you placed the product on the market. The customer must submit their claim within 3 years after they knew or ought to have known of the defect, the damage, and the identity of the producer.

Can you recover the damages from your own supplier?

If you have been held liable for a defect in a product you purchased from another supplier, in many cases you can hold that supplier liable for the damages suffered. We assess your contractual position vis-à-vis your supplier.

Do digital products also fall under product liability?

Yes. As of December 8, 2024, a revised EU directive is in force that extends product liability to digital products, software, and AI systems. Dutch legislation is being adapted to this. Companies that develop or import digital products must take this into account.

Present your situation without obligation

Briefly describe the situation. We will assess the sensible next step and contact you.

Need help with this problem?

Discuss your situation before sending a formal demand, making threats, or taking further steps.

  • First consultation free and without obligation
  • Assessment of your position and evidence
  • Advice on sending reminders or negotiating
  • Fixed rates where possible
Discuss my situation

Legal advice

from 125.- one-time

Quickly assess whether the product liability claim is justified and what your strongest response is.

  • Contact within one business day
  • Assessment of claim, defect, and causality
  • Fixed price
Schedule a consultation

Determine legal position

from 429.- one-time

Have the legal validity of the claim assessed and determine which grounds for defense are available.

  • Assessment of claim based on three requirements
  • Insight into defense and risk
  • Advice regarding response, settlement, or proceedings
Determine legal position

Draft a response letter

from on request one-off

We prepare a legally substantiated response that disputes or limits liability.

  • Legally sound substantiation
  • Clear position without unnecessary escalation
  • Protects your position in subsequent steps
Have a letter drafted

Negotiating

from 998.- one-time

If the claim cannot be dismissed in its entirety, we will negotiate a reasonable settlement.

  • Determine strategy in advance
  • Negotiating with the client or their lawyer
  • Drafting a settlement agreement
Discuss negotiation
Mr. Jaime Boogaers
Mr. Jaime Boogaers
Corporate Law · Lawyer

A product liability claim is not automatically justified. The client must prove a defect, damage, and a causal link. We assess whether those three requirements have been met — and what defense is possible.

NB

  • Do not respond to a liability claim without legal advice
  • Never pay without an assessment of whether the claim is legally sound
  • Check whether the customer has demonstrated the defect, damage, and causal link
  • Keep all documentation regarding the product, the user manual, and the delivery
  • Check whether your product liability insurance provides sufficient coverage

Need help?

Call us on 085 25000 44.We will then briefly review with you what the sensible next step is.

Direct contact with us

Denian Wielhouwer

We will discuss your situation in a free consultation.
Please contact our specialists.

Newsletter for entrepreneurs

Receive practical legal tips in your mailbox

Register now

Enter your email address and receive our newsletter.

No spam. Only legal tips.
By registering, you agree to our privacy statement.
SME Lawyers at the Chamber of Commerce Source: Chamber of Commerce 2019
Free consultation