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Starting to import: here's how to get started!

Starting to import: VAT, customs, EORI number, product safety, and CE marking. Step-by-step plan for SME importers.

Published on July 10, 2026 by MKBjuristen.nl
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Importing into the Netherlands: three categories — from EU countries (free movement), from non-EU countries (customs + VAT), or via online platforms (specific rules). Requirements: VAT number and EORI number for non-EU countries, possibly CE marking for electronics/toys, and product safety compliance. Essential for SME importers: know the rules before ordering the first container. Below is a step-by-step plan and how Wim imports his German parts.

The short answer

  • EU import: free movement, intra-community VAT, no customs.
  • Non-EU import: customs declaration, import duties, EORI number required.
  • EORI number: apply at Customs, free of charge, for non-EU imports.
  • CE marking: mandatory for electronics, machinery, toys, and medical products.
  • AML/CFT: additional checks for cash payments exceeding €10,000.

EU imports vs. non-EU

Containers in port for import

EU imports (Germany, France, etc.)

  • Free movement of goods — no customs.
  • Intra-community VAT: supplier 0%, buyer charges VAT themselves (VAT return).
  • Verify supplier VAT identification via VIES (vies.eu).
  • Intrastat declaration for large volumes (> € 800,000/year).

Non-EU imports (China, US, UK after Brexit)

  • Customs declaration required.
  • Import duties (varies per product, 0-30%).
  • VAT on imports.
  • Apply for an EORI number.
  • Product safety checks.

Step 1: EORI number

Economic Operator Registration and Identification — mandatory for non-EU imports. Free application via Customs (typically 1-2 weeks). Chamber of Commerce number + VAT number required.

Step 2: Product-specific requirements

Checklist for starting importing
  • CE marking: electronics, machinery, toys, medical — EU safety requirement.
  • RoHS compliance: restrictions on harmful substances in electronics.
  • REACH: Chemicals Registration.
  • Specific quality markings: food, cosmetics, textiles.

Step 3: Customs declaration (non-EU)

Declare free import to Customs:

  • Self-service via DMS system (complex).
  • Via customs broker (€50-€200 per shipment).
  • Determine HS code (product classification).
  • Declare value for import duties and VAT.

Step 4: VAT administration

  • Intra-Community acquisition: VAT entry in own records.
  • Non-EU import: VAT at Customs, reclaimable with the next return.
  • Reverse charge mechanism: for large imports, VAT can be shifted to the monthly return.

Step 5: Product liability

As an importer, you are responsible for product safety:

  • Products must comply with EU regulations.
  • Check the CE marking (do not just assume).
  • Documentation obligation regarding compliance.
  • Liability for damage caused by product.

Liability insurance with product coverage is important.

Wim's import from Germany

Wim imports electronic components:

  • Supplier in Germany — EU import, no customs.
  • Check German supplier's VAT ID via VIES.
  • 0% VAT on invoice, Wim calculates Dutch VAT himself in the tax return.
  • Check the CE marking on all components.
  • Adjust product liability insurance.

No EORI is needed for EU imports. It would be required, however, if he were to import from China later.

Honest recommendation

Customs advisor discusses procedure

For first import: invest in the right setup. Apply for an EORI number (free, for non-EU countries). Engage a customs broker for the first shipments (€50-€200/shipment). For product-specific requirements: industry advisor or customs advisor. General liability insurance with product coverage. For large volumes: consider a Customs Authority Certificate (own declarations).

For other topics: start exporting, VAT return and check business partner.

Frequently Asked Questions

EU or non-EU import?

EU import: free movement, no customs, intra-community VAT. Non-EU import: customs declaration, import duties, VAT on import, EORI number required. Completely different administrative burden.

What is EORI?

Economic Operator Registration and Identification — EU-unique number for customs transactions. Mandatory for non-EU imports. Apply free of charge via Dutch Customs, processing time 1-2 weeks.

Is CE marking necessary?

For electronics, machinery, toys, medical devices, personal protective equipment, and construction products: yes. Importer responsible for compliance. Do not just assume that the supplier marks it — verify.

How does VAT apply to imports?

EU import: intra-community, 0% supplier, calculate VAT yourself in Dutch return. Non-EU import: VAT at Customs, reclaimable in subsequent return. Reverse charge mechanism possible for large volumes.

How much does a customs broker cost?

€50-€200 per shipment depending on complexity and number of products. Highly recommended for first shipments. For large volumes: obtain your own customs authority certificate.

Liability for product?

As an importer, you are responsible for product safety within the EU. In the event of damage caused by a product: you are liable. General liability insurance with product coverage is essential — check coverage for imported products.

What is Intrastat?

Intrastat declaration: monthly goods statistics for EU trade. Mandatory for EU imports exceeding €800,000/year or EU exports exceeding €1,000,000. Separate from the VAT return. Not relevant for SMEs with small-scale EU trade.

Please note: an article provides general information, but your legal situation may turn out differently.

A contract, conflict, or legal risk must always be assessed based on the facts, documents, evidentiary position, and interests. Are you in doubt? Have your situation assessed before you act.

Legal question regarding this article?

A blog provides explanation, but your situation often requires a concrete legal choice. MKB Juristen helps entrepreneurs with contracts, terms and conditions, GDPR documents, employment documents, disputes, and customized legal solutions.

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