MKB Juristen drafts custom legal documents
It is best not to cobble together or copy important contracts, terms and conditions, and other legal documents yourself. We help entrepreneurs on a budget with customized legal solutions, clear costs upfront, and practical explanations.
- Custom contracts, terms and conditions, and legal documents
- Budget-friendly and clear about the costs upfront
- Request a free consultation or a no-obligation quote
Having an influencer contract drafted by a specialized SME lawyer typically costs between 350 and 1,000 euros, depending on the size of the campaign and the rights you wish to regulate. For that amount, you receive an agreement that comprehensively establishes the performance, compensation, advertising rules, copyright license, and portrait rights. This prevents fines or complaints regarding unrecognizable advertising and disputes over the reuse of content.
The short answer
- Costs: approximately 350 to 1,000 euros with a specialized lawyer.
- Simple collaboration: a standard contract can be at the lower end of that range.
- Extensive campaign: with exclusivity and broad use, it adds up.
- Lead time: often a few days to a week.
- What you get: advertising attribution, usage rights, and portrait rights legally arranged.
How much does it cost to have an influencer contract drawn up?
The price depends on the complexity of the campaign and how many rights you want to secure. A one-off collaboration with an influencer is simpler than an annual contract with exclusivity and broad reuse. Roughly speaking, you will see these ranges:
- Standard contract for a one-off campaign: 350 to 600 euros.
- Extended contract with rights and exclusivity: 600 to 1,000 euros.
- Framework agreement for long-term cooperation: from approximately 1,000 euros.
- Standalone review of an existing contract: often 150 to 400 euros.
These amounts are an indication. Request a quote or a fixed rate in advance so that the costs are clear beforehand.
The process step by step
- Intake: campaign objective, number of posts, budget, and desired use of the content.
- Rights analysis: which license and portrait usage are required, and for how long.
- Drafting: the contract including performance, remuneration, complaint rules, and rights.
- Discussion: adjustment based on your wishes and those of the influencer.
- Signing: both parties sign, the campaign can start.
When will it get more expensive?
The costs increase as the agreements become more extensive. The most important factors:
- Broad use of the content: use in paid advertisements and on multiple channels requires a more extensive license.
- Use of portraits in campaigns: reuse of the image requires separate agreements and sometimes an additional fee.
- Exclusivity: agreements regarding competitors and their duration require more customization.
- Longer collaboration: a framework agreement with multiple campaigns is more complex than a one-off one.
- International campaign: reach in multiple countries raises additional legal questions.
In every campaign, one point remains constant: advertising must be recognizable. This follows from the rules on unfair trade practices (Article 6:193a et seq. of the Dutch Civil Code) and the Social Media and Influencer Marketing Advertising Code. A good contract places this obligation on the influencer, so that the brand runs less risk.
Practical example
An outdoor clothing brand wants to run a seasonal campaign with three influencers and also use the images in paid advertisements. An SME lawyer drafts a single basic contract that is completed for each influencer, including a one-year license for advertising use, a separate arrangement for portrait rights, and the mandatory advertising disclosure. Drafting the basic contract, which serves all three collaborations, costs 850 euros. Because the rights and advertising rules are established, the brand can safely deploy the content widely.
Honest recommendation
You don't always need a lawyer. For a small, one-off collaboration with a fixed fee and limited use of the content, a good standard contract will suffice, provided the advertising disclosure and usage rights are clearly stated. You will then save the majority of the costs.
Do have a contract drawn up for larger or recurring campaigns, in cases of exclusivity, for widespread use of the content, or for reuse of the portrait. In those cases, the investment of a few hundred euros is small compared to the risk of a fine, a complaint about covert advertising, or a dispute regarding imagery. Ask for a fixed rate in advance so you know where you stand.
Want to know more? View the influencer contract as a contract, read what an influencer contract is , and see how to go about drafting an influencer contract .
Frequently Asked Questions
With a specialized SME lawyer, it typically costs between 350 and 1,000 euros. A standard contract for a one-off campaign is at the lower end, while a comprehensive contract with exclusivity and broad use is at the upper end. Ask for a fixed rate in advance.
Often a few days to a week, depending on the complexity and consultation with the influencer. A standard contract is ready faster than a framework agreement for a longer collaboration involving multiple campaigns.
Costs increase with widespread use of the content, the use of portraits in advertisements, exclusivity agreements, a longer collaboration, or an international campaign. More rights and more customization mean more work and therefore a higher rate.
A contract that comprehensively regulates performance, remuneration, mandatory advertising disclosure, copyright licensing, and portrait rights. This ensures that your campaign is legally sound and that you may use the content as agreed.
Yes. A standalone review of an existing or submitted contract often costs between 150 and 400 euros. The legal expert primarily checks the advertising disclosure, usage rights, portrait rights, and liability, and proposes improvements.
Yes. A basic contract filled out per influencer saves costs for a campaign with multiple creators. The core remains the same; only the compensation, content, and any exclusivity differ per person.
For a small, one-off collaboration, a good standard contract will suffice, provided it includes advertising disclosure and usage rights. For larger campaigns, exclusivity, or broad reuse, professional assistance is advisable.
