Custom legal document

Influencer-a contract drafting

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SME Lawyers

Do not write this document yourself — DIY often results in expensive problems.
Have a lawyer review it and avoid misunderstandings, mistakes, and difficulties.

  • Truly Tailor-Made Legal Solutions
  • Fixed rates
  • Pay later after draft
  • Free adjustment round
  • Delivered within 5 working days
  • Express delivery possible
  • Available in Dutch and English

How does it work?
Our services include a free consultation, a draft document, a revision round, and a final document. We invoice after sending the draft document.

Experience with legal services for entrepreneurs since 2001
Lawyers and legal professionals.Direct contact with a specialist who thinks practically.
Fixed rates.Where possible, clarity regarding costs in advance.
Within 4 hoursWe respond quickly to your request.
  • We worked for, among others:
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner

We worked for, among others:

An incorrect document often provides a false sense of security.
You think everything is taken care of, but only discover whether the document actually works during a conflict or claim.

1

Free intake

We discuss your company, the purpose of the document, and the key risks.

2

Draft or check

We draft a custom document or review your existing document legally.

3

Final version

You will receive a final version with instructions on correct usage.

Mr. Jaime Boogaers
Mr. Jaime Boogaers
Corporate Law
Attorney, 16 years of experience

A legal document must not only be legally correct. Above all, it must align with how the entrepreneur will actually use the document

  • Lawyers and in-house counsel
  • Active since 2001
  • Affordable custom legal services
  • Always focused on practical use

Choose Tailored Legal Solutions

Choose whether you want to have the document drafted, checked, or modified. Prices and options vary per document.

From 99
Customization
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

from 199.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Fixed rates in advance
  • Tailored legal solutions for entrepreneurs
  • Thousands of agreements per year
  • Customization
  • About us
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

  • Our legal expert spends 0.5 to 1.5 hours on the check
  • Telephone intake with a lawyer
  • Checks on content, risks, and practical usability
  • Attention to liability, payment, and termination
  • Concrete points for improvement and legal advice
  • Delivered within 3 working days, express delivery possible
from 199.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

  • Our legal expert spends 1.5 to 2.5 hours checking and making adjustments
  • Telephone intake with a lawyer
  • Verification of the existing document
  • Adaptation to your business and working methods
  • Suitable for new services, customers, or risks
  • Delivered within 5 working days, express delivery possible

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Fixed rates in advance
  • Tailored legal solutions for entrepreneurs
  • Thousands of agreements per year

Reviews (21)

Rik

Practical advice that we could immediately put into practice. The expertise regarding e-commerce legislation was clearly the added value in this process. Our clients are responding positively to the clear general terms and conditions.

Karima

Excellent communication and a carefully drafted document. The attention to detail when reviewing the fine print was phenomenal. The quality fully met our expectations.

Femke

We had many questions, but these were answered patiently and promptly. The adjustments were logical and carefully incorporated. Everything was delivered neatly and on time.

Bjorn

The nuances of our business operations were listened to carefully. They immediately recognized where the sensitivities lay within our collaboration. Our business partners were impressed by the professionalism of the contracts.

Eva

It was nice that we knew immediately who would be helping us. The delivery was within the agreed timeframe. These documents will undoubtedly save us a lot of headaches in the future.

Karlijn

We were pleasantly surprised by the proactive initial approach. We didn't just receive a standard template, but true custom work for our general partnership. It is clear that they have a passion for entrepreneurship.

Pieter

Very clear and professional guidance. The contact was approachable and professional. The quality fully met our expectations.

Yusuf

The working method was clear from the start. The empathy and understanding of the lawyer made this a very pleasant collaboration. A party that delivers on what it promises on its website.

Stefan

The communication was friendly and professional. The lawyer always maintained an overview, even when the wish list changed in the meantime. The service was professional and personal.

Sabri

The flexibility in scheduling an appointment was very pleasant. They considered not only preventing disputes but also finding practical solutions. Everything was delivered neatly and on time.

Blackbird

The openness regarding the expected result was very welcome. The documents are written in such a way that they grow with the future of our company. The service was professional and personal.

Anne

We were looking for certainty and received it immediately in the first meeting. The fee structure was transparent, so we knew exactly where we stood during the process. A party that delivers on what it promises on its website.

Selma

The clear start gave us a lot of confidence for the rest of the process. Legal jargon was avoided where possible or explained in understandable language. These documents will undoubtedly save us a lot of headaches in the future.

Noor

The direct translation of our problem into a legal solution was impressive. The draft was delivered faster than promised in the quotation. The document was accepted flawlessly by our investors.

Loubna

The lawyer took a practical approach with our company. There was no unnecessary fuss about minor changes outside the scope. Fantastic value for money for this level of expertise.

Zahra

The quick availability of the lawyer was crucial for us. We didn't just receive a standard template, but true custom work for our general partnership. A reliable partner who strives for perfection in their documents.

Samira

We had many questions, but these were answered patiently and promptly. The atmosphere during the discussions was always relaxed but highly focused on results. The document was accepted flawlessly by our investors.

Esther

The lawyer got straight to the heart of the matter. It was pleasant that what was important was explained in plain language. A party that delivers on what it promises on its website.

Imran

The expertise was immediately evident from the first contact. The interim evaluation ensured that we remained perfectly aligned. A reliable partner striving for perfection in their documents.

Nienke

It was a relief to speak with lawyers who speak our language. Their input regarding the termination clauses saved us from future problems. The service was professional and personal.

Rob

No waiting times or endless menus; we got someone on the line immediately. The expertise regarding privacy and GDPR was clearly noticeable and up-to-date. The end result aligns 100% with our high standards.

Meet our office

Our ContractCheck, simply explained what can all go wrong.

Why MKB Juristen?

Since 2001, we have been active as a no-nonsense legal firm for entrepreneurs. We quickly get to the heart of the matter: with a thorough assessment, clear answers, and a document that works practically.

  • Nationwide coverage
  • First consultation free and without obligation
  • Fixed rates where possible
  • Affordable legal advice from lawyers and legal experts
  • Always a response within 4 hours

First, see how we work

A legal document requires trust. You see immediately who we are, how we help entrepreneurs, and why we do not work with standard templates.

  • You can view our working method before submitting an application
  • You will get a feel for the office and the people faster
  • The video supports the choice for customized legal solutions
  • After that, you can immediately request a quote or intake

What you can expect from us

We translate your situation into a legal document that you can actually use. You won't receive a loose template, but a document tailored to your business, agreements, and risks.

  • A clear roadmap: intake, concept, revision round, and final version
  • Practical explanation on how to use the document
  • Legal attention to liability, payment, and termination
  • Where possible, provide clarity in advance regarding price and delivery time
Are you unsure whether you should have the document drafted, checked, or amended?
During the initial consultation, we will determine the sensible course of action together. Afterward, you will know exactly where you stand.

Why customization?

A legal document only works well if it aligns with your business, agreements, risks, and industry. That is why we do not work with a standard generator, but with legal experts who assess your situation.

  • Prepared for your company
  • Telephone consultation included
  • No standard template
  • Review by legal specialists

What do you get?

You will receive a legal document that is practical and aligns with the agreements you wish to make.

  • Draft document or legal review
  • One adjustment round
  • Clear explanation where necessary
  • Fixed price where possible

The founders of MKB Juristen

Our organization consists of several small teams working within various legal fields. Each legal field has its own senior in-house counsel and/or lawyers.

Denian Wielhouwer

Corporate lawyer in corporate law & business expert

Denian Wielhouwer

Annelore Hendriks

Corporate lawyer, corporate law, administrative law

Annelore Hendriks

Ilja van Driel

Corporate law attorney, employment law

Ilja van Driel

Jaime Boogaers

Corporate law, ICT & privacy law, energy law attorney

Jaime Boogaers
Custom choices

Which choices determine the content?

The content of your influencer contract depends on a few key choices. The answers to these determine which provisions you need.

Choice or question Why this matters legally
Do you work with a one-off campaign or an ongoing partnership? A one-off action calls for a brief order confirmation; a longer collaboration requires agreements regarding duration, termination, and periodic deliverables.
Would you like to reuse the content yourself in your own advertisements? If so, you must arrange a broad right of use or a transfer of copyright, including territory, channels, and duration.
Is the influencer allowed to work for competitors at the same time? If you want to prevent this, include an exclusivity clause with a clear delimitation and duration.
How does the influencer direct: independently or under your instructions? The more instructions and fixed working hours, the greater the risk that the relationship will be classified as an employment contract or bogus self-employment.
Do you pay in cash, in products, or a combination? For products or barter deals, you establish the value and tax treatment to prevent any disputes regarding VAT and tax afterwards.
Clauses and provisions

What elements belong in an influencer contract?

An influencer contract contains a number of fixed components that make the collaboration concrete and enforceable. Below you will see the key building blocks and when you need them.

Provision Relevant to Legal point of attention
Assignment description and deliverables Always Describe exactly what content is being created: number of posts, stories, reels, or videos, on which channels, and on which publication dates.
Compensation and payment arrangements Always Specify the amount, any product or barter deals, VAT, and payment date, plus conditions for any performance bonus.
Advertising sign Always Require the influencer to make the collaboration identifiable with #ad, 'paid partnership', or a similar disclosure in accordance with the Social Media Advertising Code.
Intellectual property and right of use Always Arrange whether copyright transfers or whether you receive a license, for which channels, territory, and period you may use the content.
Exclusivity and restriction of competition In the case of trademark protection Agree on whether the influencer may not promote competing brands during a specific period.
Approval and revisions During content review Determine whether you may pre-approve content and how many revision rounds are included.
Term, termination and dissolution Always Specify the duration of the collaboration and how the parties can terminate the agreement.
Liability and penalty clause In case of higher interests Link compensation or a penalty to non-delivery or late delivery, or to the violation of agreements such as exclusivity.
Use in practice

How do you use this document correctly?

A contract only works if you use it and adhere to it at the right times. The steps below will help you with this.

Situation What should you do? Point of attention
Before the campaign starts Have both parties sign the contract before any content is created or paid for. In this way, the agreements are set in stone before any services are delivered, and there is no discussion afterwards.
When submitting content Check whether the mandatory advertising indication has actually been used. Missing disclosure can lead to complaints and rulings by the Advertising Code Committee.
Upon payment Pay only after verification of the agreed deliverables. You avoid paying for content that does not comply with the agreements.
In the event of a change in the partnership Record every amendment in writing in an addendum to the contract. Verbal agreements are difficult to prove and often lead to misunderstandings.
Common mistakes

Common mistakes

In practice, collaborations with influencers often go wrong due to the same mistakes. Below you will see the most common pitfalls and how to avoid them.

Wrong Consequence Better approach
No written contract, only DM agreements In a conflict, you cannot prove agreements and are in a weak position. Always formalize the collaboration in a signed contract.
Usage rights to the content not arranged You may not reuse the images created in your own advertisements. Include a clear licensing or transfer provision specifying territory, channels, and duration.
Advertising labeling not required Risk of complaints to the Advertising Code Committee and damage to reputation. Make the disclosure of #ad or paid partnership contractually mandatory.
Too much control over an 'independent' influencer The collaboration can be viewed as an employment contract, resulting in back taxes. Keep the influencer independent and stipulate the free interpretation of the work.
No penalty for non-delivery or late delivery You have no leverage if the content fails to materialize. Link a fine or the withholding of compensation to breach of contract.
Risk profile

What is your situation and what do you pay attention to?

Every collaboration is different. If you recognize your situation below, you know what to pay extra attention to.

Risk profile Example Focus in the document
One-time product promotion You have an influencer create a single post or story about your product. Clearly define the exact deliverable, publication date, and advertising notice.
Long-term brand ambassadorship The influencer represents your brand for an extended period. Rules regarding exclusivity, duration, termination, and a continuous right of use to the content.
International or major campaign You work with a larger budget or multiple markets. Pay attention to VAT, country-specific usage rights, and clear agreements regarding liability and penalties.
Collaboration with a minor influencer The content creator is under 18 years of age. Have a parent or legal guardian co-sign and take into account additional rules regarding minors.
Additional documents

When is this document not enough?

Sometimes your situation calls for an additional or different document. In the following cases, you look beyond just the influencer contract.

Situation Supplementary document Why
You share confidential business or campaign information Confidentiality Agreement With a separate NDA, you protect sensitive information that you share before or during the campaign.
You are entering into a structural, equal partnership Cooperation Agreement For a broader or long-term collaboration, you define roles, costs, and revenues in a collaboration agreement.
The influencer processes personal data on your behalf Data Processing Agreement If personal data is processed on your behalf, a data processing agreement is required under the GDPR.
Explanation of this document

Drafting an influencer contract, why?

Not every entrepreneur knows exactly what influencer contracts are, when they are needed, and which risks they must cover. That is why we explain below what this document entails, what to look out for, and why customized legal solutions are important.

What is an influencer contract?
An influencer contract — also known as an influencer marketing agreement or influencer collaboration agreement — is the agreement whereby a brand or advertiser commissions an influencer to advertise products or services via its social media channels in exchange for compensation or free products. The influencer contract sets out the content obligations, posting periods, statutory advertising obligations (advertising marking), intellectual property rights to the produced content, exclusivity agreements, and the termination arrangement for reputational damage. Influencer law is a relatively young area of ​​law where the Dutch Advertising Code, ACM enforcement, and the ASA guidelines converge. Our lawyers draft influencer contracts for brands and influencers that watertightly define content requirements, correctly anchor statutory advertising obligations, clearly regulate the IP rights to the produced content, and formulate the reputational damage clause in a balanced manner.
What advertising labelling obligations apply to influencers in the Netherlands?
This is the most legally critical question in influencer marketing. Pursuant to the Dutch Advertising Code (NRC), the Social Media & Influencer Marketing Advertising Code (RSM), and enforcement by the Authority for Consumers & Markets (ACM), an influencer who is paid—in money or in kind—for promoting a brand or product is required to clearly disclose that commercial relationship. The mandatory labeling varies by platform: on Instagram and TikTok via the "Paid partnership" tag or a clear hashtag such as #partnership, #advertising, or #sponsored at the beginning of the post—not hidden among other hashtags. Insufficient labeling can lead to enforcement by the ACM and reputational damage for both the influencer and the brand. Your influencer contract must explicitly oblige the influencer to comply with all advertising labeling requirements and must specify how this labeling takes place per platform. Our lawyers ensure a content obligation that complies with all current NRC and ACM standards.
Who owns the copyright to the content produced by the influencer?
This is the most frequently negotiated IP question in influencer contracts. The general rule of the Copyright Act is that copyright rests with the creator — the influencer who created the photo, video, or text. If a brand wishes to reuse that content for its own marketing purposes — on its own website, in advertisements, or on packaging — the brand requires a license or transfer of copyright. Your influencer contract must explicitly specify the IP position for each type of use. A limited usage license for reposting on the brand's own social media is common and influencer-friendly. A full transfer of copyright is more far-reaching and requires higher compensation. Following the legislative amendment effective January 1, 2026, the transfer of copyright requires an explicit written deed. Our lawyers draft an IP clause that balances the interests of both the brand and the influencer.
How do you arrange exclusivity agreements and competing brands?
A brand invests in an influencer to strengthen its brand image — that investment is undermined if the influencer simultaneously works for a competitor. An exclusivity clause prohibits the influencer from working for competing brands in the same category for the duration of the partnership — and typically for a period thereafter. Your influencer contract must accurately define the competing categories: "no collaboration with other energy drink brands" is more concrete than "no competitors." The exclusivity period following the conclusion of the partnership must be proportionate — three to six months is common; longer periods are more difficult to enforce. A particular point of attention for the influencer: check whether existing partnerships conflict with the exclusivity clause before signing. Our lawyers draft an exclusivity clause that makes commercial sense and is legally sound.
How do you arrange termination in the event of reputational damage?
A morality clause or reputational damage clause gives the brand the right to terminate the influencer contract immediately if the influencer becomes involved in a scandal, criminal case, discriminatory statement, or other situation that damages the brand's reputation through association. This clause has become standard in influencer contracts following a number of high-profile scandals in which brands suffered significant image damage. Your clause must be concrete: which circumstances qualify as reputational damage, within what timeframe can the brand terminate the contract, and what are the financial consequences for the influencer in the event of early termination based on this clause? Our lawyers draft a reputational damage clause that protects the brand and provides clarity to the influencer.
How does it work at MKBjuristen?
After a brief intake regarding the campaign, the platform, the compensation structure, and the desired IP position, our lawyers draft an influencer contract that watertight outlines the content requirements, correctly anchors the legal advertising obligations, clearly regulates the IP rights to the produced content, formulates the exclusivity agreements, and incorporates the reputational damage clause in a balanced manner.
Are you unsure whether your document is legally correct? We would be happy to assess the sensible course of action: drafting, reviewing, or amending.
Request a quote

Why not use a standard document?

A standard document often seems like a quick solution, but usually does not fully align with your company, agreements, risks, and way of working. Our legal experts draft documents that fit your situation.

Standard document
SME Lawyers
Not tailored to your business
Tailored to your company, industry, and working methods
No control over your specific situation
Consultation with a lawyer and assessment of your risks
Possibly outdated or incomplete
Verification of current and practical provisions
No personal explanation
Explanation regarding the use of the document

A standard document seems cheap, until it doesn't fit your situation properly. That is why we provide custom legal solutions tailored to your business.

Custom solutions per industry and company

Every business operates differently and faces different legal risks. Therefore, we tailor the document to your industry, customers, agreements, and way of working.

Webshops & e-commerce

Focus on online sales, delivery, returns, complaints, payment, digital products, and consumer regulations.

Business services

Attention to the assignment, additional work, liability, payment, termination, and reliance on client information.

Construction, installation & execution

Attention to planning, delivery, warranties, additional work, materials, delays, and liability risks.

Software, SaaS & digital services

Attention to licenses, availability, support, updates, data, intellectual property, and limitation of liability.

Trade, supply & wholesale

Attention to delivery, transport, payment, retention of title, warranties, delivery times, and international agreements.

Consultants, freelancers & advisors

Attention to scope, best efforts obligations, cancellation, payment, liability, and confidential information.


A legal document only has value if it suits your practice. That is why we look not only at the text, but also at how you use the document in your business.

Common mistakes with legal documents

A legal document often seems simple, but small errors can have major consequences later on. In practice, we see that entrepreneurs run the greatest risk when a document does not align well with their business, agreements, or way of working.

  • Using a standard document that does not suit the company
  • Forgot important agreements regarding payment, delivery, liability, or termination
  • Have a document generated without legal review
  • Continuing to use old documents while the company has changed
  • Not knowing how the document should be used correctly in practice

A legal document only prevents problems if it suits your situation. That is why we look not only at the text, but also at your company, agreements, and risks.

Why is a standard document often not enough?

Because a standard document does not take into account your industry, customers, risks, and specific agreements, important provisions may be missing or not align well with your practice.

Can I create a legal document myself using AI?

AI can assist in creating text, but does not independently assess whether the document is legally appropriate, complete, and usable for your business. Legal review therefore remains important.

When do I need to have my document checked?

Have your document checked if your business has changed, you have new customers or services, you have doubts about existing agreements, or the document has not been updated for a long time.

Will I also receive an explanation about the use of the document?

Yes. We explain how to use the document in practice, what to look out for, and which steps are important to prevent disputes afterwards.

Contact us

Annelore Hendriks

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SME Lawyers at the Chamber of Commerce Source: Chamber of Commerce 2019
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