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Influencer-a contract drafting

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Experience with legal services for entrepreneurs since 2001

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We worked for, among others:

We worked for, among others:

An incorrect document often provides a false sense of security.
You think everything is taken care of, but only discover whether the document actually works during a conflict or claim.

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You will receive a final version with instructions on correct usage.

Mr. Jaime Boogaers

Corporate Law
Attorney, 16 years of experience

A legal document must not only be legally correct. Above all, it must align with how the entrepreneur will actually use the document

Lawyers and in-house counsel
Active since 2001
Affordable custom legal services
Always focused on practical use

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Choose whether you want to have the document drafted, checked, or modified. Prices and options vary per document.

From 99

Customization

Most chosen

Tailor-made influencer contract

from 199.- per document

For entrepreneurs who want to have a legal document drafted that aligns with their business, agreements, industry, and risks.

Have influencer contract reviewed

from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

Have influencer contract amended

from 199.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

Active since 2001
Lawyers and in-house counsel
Fixed rates in advance
Tailored legal solutions for entrepreneurs
Thousands of agreements per year

Customization
About us

Most chosen

Tailor-made influencer contract

from 199.- per document

For entrepreneurs who want to have a legal document drafted that aligns with their business, agreements, industry, and risks.

Compose my document

Our lawyer is spending 1.5 to 2.5 hours on the document
Telephone intake with a lawyer
Custom concept document
One adjustment round
Final version
Explanation of correct use
Delivered within 5 working days, express delivery possible

Have influencer contract reviewed

from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

Review document

Our legal expert spends 0.5 to 1.5 hours on the check
Telephone intake with a lawyer
Checks on content, risks, and practical usability
Attention to liability, payment, and termination
Concrete points for improvement and legal advice
Delivered within 3 working days, express delivery possible

Have influencer contract amended

from 199.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

Edit my document

Our legal expert spends 1.5 to 2.5 hours checking and making adjustments
Telephone intake with a lawyer
Verification of the existing document
Adaptation to your business and working methods
Suitable for new services, customers, or risks
Delivered within 5 working days, express delivery possible

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

Active since 2001
Lawyers and in-house counsel
Fixed rates in advance
Tailored legal solutions for entrepreneurs
Thousands of agreements per year

Reviews (21)

Nina

The promises on the website were fulfilled immediately during the first contact. The process was clear from start to finish. It is clear that they have a passion for entrepreneurship.

Adil

It was immediately clear which steps we needed to follow. It was very pleasant that we could review the drafts digitally and quickly. Our customers are responding positively to the clear general terms and conditions.

Max

We quickly received a clear and competitive quote. The review gave us more certainty before we started using the document. Everything was delivered neatly and on time.

Ilse

The clear start gave us a lot of confidence for the rest of the process. We were also able to ask questions after receiving the document. The document was accepted flawlessly by our investors.

Marloes

We urgently needed a lawyer and were helped immediately. The draft was provided with helpful notes in the margin for clarification. Everything was delivered neatly and on time.

Karim

They acted quickly when we indicated that it was urgent. They understood that, as a startup, we have different needs than an established corporate. These documents will undoubtedly save us a lot of headaches in the future.

Mika

The direct and no-nonsense mentality appealed to us greatly. The advice regarding the employment contracts was fully in accordance with the latest legislation. Our business partners were impressed by the professionalism of the contracts.

Floor

We had immediate confidence in the team's expertise. They managed to forge an extremely complex joint venture agreement in a short timeframe. The quality fully met our expectations.

Jasper

The commitment to our case was palpable from the very first minute. They considered not only preventing disputes but also their practical solutions. The service was professional and personal.

Salma

They immediately started thinking in terms of solutions rather than problems. It was clearly indicated what we needed to pay attention to. A party that delivers on what it promises on its website.

Lina

We were looking for certainty and received it immediately in the first meeting. The translation of our wishes into watertight legal provisions was impressive. Everything was delivered neatly and on time.

Nadia

The promises on the website were fulfilled immediately during the first contact. The risks we were willing to take were assessed strictly but fairly. Our customers respond positively to the clear terms and conditions.

Luca

The clear structure of the process was well communicated in advance. The service felt personal and reliable. Our clients respond positively to the clear general terms and conditions.

Judith

The initial meeting confirmed that we had made the right choice. Our questions were answered calmly and clearly. Fantastic value for money for this level of expertise.

Chantal

Clear agreements and a neat delivery. Ample time was taken to discuss the various options and their implications. The document was accepted flawlessly by our investors.

Kevin

Our company was carefully inquired about. The guidance during the drafting of the general terms and conditions was invaluable. The quality fully met our expectations.

Joost

We urgently needed a lawyer and were helped immediately. We appreciated the honesty when it turned out that a specific request of ours was legally unfeasible. A party that delivers on what it promises on its website.

Ismail

We had a rather specific legal issue, but this was no problem at all. They were fantastic at thinking along with us about how we could keep the document commercially friendly. A party that delivers on what it promises on its website.

Iris

They immediately focused on solutions rather than problems. The translation of our wishes into watertight legal provisions was impressive. The service was professional and personal.

Bert

Smooth communication and a clear proposal in the mailbox immediately. We greatly appreciated the pragmatic approach to resolving the bottlenecks. Our customers respond positively to the clear general terms and conditions.

Linda

We needed a tailored solution, and that was handled well. We found the telephone intake particularly valuable. Our customers are responding positively to the clear general terms and conditions.

Meet our office

Our ContractCheck, simply explained what can all go wrong.

Why MKB Juristen?

Since 2001, we have been active as a no-nonsense legal firm for entrepreneurs. We quickly get to the heart of the matter: with a thorough assessment, clear answers, and a document that works practically.

Nationwide coverage
First consultation free and without obligation
Fixed rates where possible
Affordable legal advice from lawyers and legal experts
Always a response within 4 hours

First, see how we work

A legal document requires trust. You see immediately who we are, how we help entrepreneurs, and why we do not work with standard templates.

You can view our working method before submitting an application
You will get a feel for the office and the people faster
The video supports the choice for customized legal solutions
After that, you can immediately request a quote or intake

Request a no-obligation quote

What you can expect from us

We translate your situation into a legal document that you can actually use. You won't receive a loose template, but a document tailored to your business, agreements, and risks.

A clear roadmap: intake, concept, revision round, and final version
Practical explanation on how to use the document
Legal attention to liability, payment, and termination
Where possible, provide clarity in advance regarding price and delivery time

Are you unsure whether you should have the document drafted, checked, or amended?
During the initial consultation, we will determine the sensible course of action together. Afterward, you will know exactly where you stand.

Why customization?

A legal document only works well if it aligns with your business, agreements, risks, and industry. That is why we do not work with a standard generator, but with legal experts who assess your situation.

Prepared for your company
Telephone consultation included
No standard template
Review by legal specialists

What do you get?

You will receive a legal document that is practical and aligns with the agreements you wish to make.

Draft document or legal review
One adjustment round
Clear explanation where necessary
Fixed price where possible

The founders of MKB Juristen

Our organization consists of several small teams working within various legal fields. Each legal field has its own senior in-house counsel and/or lawyers.

Denian Wielhouwer

Corporate lawyer in corporate law & business expert

Annelore Hendriks

Corporate lawyer, corporate law, administrative law

Ilja van Driel

Corporate law attorney, employment law

Jaime Boogaers

Corporate law, ICT & privacy law, energy law attorney

Custom choices

Which choices determine the content?

The content of your influencer contract depends on a few key choices. The answers to these determine which provisions you need.

Choice or question	Why this matters legally
Do you work with a one-off campaign or an ongoing partnership?	A one-off action calls for a brief order confirmation; a longer collaboration requires agreements regarding duration, termination, and periodic deliverables.
Would you like to reuse the content yourself in your own advertisements?	If so, you must arrange a broad right of use or a transfer of copyright, including territory, channels, and duration.
Is the influencer allowed to work for competitors at the same time?	If you want to prevent this, include an exclusivity clause with a clear delimitation and duration.
How does the influencer direct: independently or under your instructions?	The more instructions and fixed working hours, the greater the risk that the relationship will be classified as an employment contract or bogus self-employment.
Do you pay in cash, in products, or a combination?	For products or barter deals, you establish the value and tax treatment to prevent any disputes regarding VAT and tax afterwards.

Clauses and provisions

What elements belong in an influencer contract?

An influencer contract contains a number of fixed components that make the collaboration concrete and enforceable. Below you will see the key building blocks and when you need them.

Provision	Relevant to	Legal point of attention
Assignment description and deliverables	Always	Describe exactly what content is being created: number of posts, stories, reels, or videos, on which channels, and on which publication dates.
Compensation and payment arrangements	Always	Specify the amount, any product or barter deals, VAT, and payment date, plus conditions for any performance bonus.
Advertising sign	Always	Require the influencer to make the collaboration identifiable with #ad, 'paid partnership', or a similar disclosure in accordance with the Social Media Advertising Code.
Intellectual property and right of use	Always	Arrange whether copyright transfers or whether you receive a license, for which channels, territory, and period you may use the content.
Exclusivity and restriction of competition	In the case of trademark protection	Agree on whether the influencer may not promote competing brands during a specific period.
Approval and revisions	During content review	Determine whether you may pre-approve content and how many revision rounds are included.
Term, termination and dissolution	Always	Specify the duration of the collaboration and how the parties can terminate the agreement.
Liability and penalty clause	In case of higher interests	Link compensation or a penalty to non-delivery or late delivery, or to the violation of agreements such as exclusivity.

Use in practice

How do you use this document correctly?

A contract only works if you use it and adhere to it at the right times. The steps below will help you with this.

Situation	What should you do?	Point of attention
Before the campaign starts	Have both parties sign the contract before any content is created or paid for.	In this way, the agreements are set in stone before any services are delivered, and there is no discussion afterwards.
When submitting content	Check whether the mandatory advertising indication has actually been used.	Missing disclosure can lead to complaints and rulings by the Advertising Code Committee.
Upon payment	Pay only after verification of the agreed deliverables.	You avoid paying for content that does not comply with the agreements.
In the event of a change in the partnership	Record every amendment in writing in an addendum to the contract.	Verbal agreements are difficult to prove and often lead to misunderstandings.

Common mistakes

In practice, collaborations with influencers often go wrong due to the same mistakes. Below you will see the most common pitfalls and how to avoid them.

Wrong	Consequence	Better approach
No written contract, only DM agreements	In a conflict, you cannot prove agreements and are in a weak position.	Always formalize the collaboration in a signed contract.
Usage rights to the content not arranged	You may not reuse the images created in your own advertisements.	Include a clear licensing or transfer provision specifying territory, channels, and duration.
Advertising labeling not required	Risk of complaints to the Advertising Code Committee and damage to reputation.	Make the disclosure of #ad or paid partnership contractually mandatory.
Too much control over an 'independent' influencer	The collaboration can be viewed as an employment contract, resulting in back taxes.	Keep the influencer independent and stipulate the free interpretation of the work.
No penalty for non-delivery or late delivery	You have no leverage if the content fails to materialize.	Link a fine or the withholding of compensation to breach of contract.

Risk profile

What is your situation and what do you pay attention to?

Every collaboration is different. If you recognize your situation below, you know what to pay extra attention to.

Risk profile	Example	Focus in the document
One-time product promotion	You have an influencer create a single post or story about your product.	Clearly define the exact deliverable, publication date, and advertising notice.
Long-term brand ambassadorship	The influencer represents your brand for an extended period.	Rules regarding exclusivity, duration, termination, and a continuous right of use to the content.
International or major campaign	You work with a larger budget or multiple markets.	Pay attention to VAT, country-specific usage rights, and clear agreements regarding liability and penalties.
Collaboration with a minor influencer	The content creator is under 18 years of age.	Have a parent or legal guardian co-sign and take into account additional rules regarding minors.

Additional documents

When is this document not enough?

Sometimes your situation calls for an additional or different document. In the following cases, you look beyond just the influencer contract.

Situation	Supplementary document	Why
You share confidential business or campaign information	Confidentiality Agreement	With a separate NDA, you protect sensitive information that you share before or during the campaign.
You are entering into a structural, equal partnership	Cooperation Agreement	For a broader or long-term collaboration, you define roles, costs, and revenues in a collaboration agreement.
The influencer processes personal data on your behalf	Data Processing Agreement	If personal data is processed on your behalf, a data processing agreement is required under the GDPR.

Explanation of this document

Drafting an influencer contract, why?

Not every entrepreneur knows exactly what influencer contracts are, when they are needed, and which risks they must cover. That is why we explain below what this document entails, what to look out for, and why customized legal solutions are important.

What is an influencer contract?

An influencer contract — also known as an influencer marketing agreement or influencer collaboration agreement — is the agreement whereby a brand or advertiser commissions an influencer to advertise products or services via its social media channels in exchange for compensation or free products. The influencer contract sets out the content obligations, posting periods, statutory advertising obligations (advertising marking), intellectual property rights to the produced content, exclusivity agreements, and the termination arrangement for reputational damage. Influencer law is a relatively young area of law where the Dutch Advertising Code, ACM enforcement, and the ASA guidelines converge. Our lawyers draft influencer contracts for brands and influencers that watertightly define content requirements, correctly anchor statutory advertising obligations, clearly regulate the IP rights to the produced content, and formulate the reputational damage clause in a balanced manner.

What advertising labelling obligations apply to influencers in the Netherlands?

This is the most legally critical question in influencer marketing. Pursuant to the Dutch Advertising Code (NRC), the Social Media & Influencer Marketing Advertising Code (RSM), and enforcement by the Authority for Consumers & Markets (ACM), an influencer who is paid—in money or in kind—for promoting a brand or product is required to clearly disclose that commercial relationship. The mandatory labeling varies by platform: on Instagram and TikTok via the "Paid partnership" tag or a clear hashtag such as #partnership, #advertising, or #sponsored at the beginning of the post—not hidden among other hashtags. Insufficient labeling can lead to enforcement by the ACM and reputational damage for both the influencer and the brand. Your influencer contract must explicitly oblige the influencer to comply with all advertising labeling requirements and must specify how this labeling takes place per platform. Our lawyers ensure a content obligation that complies with all current NRC and ACM standards.

Who owns the copyright to the content produced by the influencer?

This is the most frequently negotiated IP question in influencer contracts. The general rule of the Copyright Act is that copyright rests with the creator — the influencer who created the photo, video, or text. If a brand wishes to reuse that content for its own marketing purposes — on its own website, in advertisements, or on packaging — the brand requires a license or transfer of copyright. Your influencer contract must explicitly specify the IP position for each type of use. A limited usage license for reposting on the brand's own social media is common and influencer-friendly. A full transfer of copyright is more far-reaching and requires higher compensation. Following the legislative amendment effective January 1, 2026, the transfer of copyright requires an explicit written deed. Our lawyers draft an IP clause that balances the interests of both the brand and the influencer.

How do you arrange exclusivity agreements and competing brands?

A brand invests in an influencer to strengthen its brand image — that investment is undermined if the influencer simultaneously works for a competitor. An exclusivity clause prohibits the influencer from working for competing brands in the same category for the duration of the partnership — and typically for a period thereafter. Your influencer contract must accurately define the competing categories: "no collaboration with other energy drink brands" is more concrete than "no competitors." The exclusivity period following the conclusion of the partnership must be proportionate — three to six months is common; longer periods are more difficult to enforce. A particular point of attention for the influencer: check whether existing partnerships conflict with the exclusivity clause before signing. Our lawyers draft an exclusivity clause that makes commercial sense and is legally sound.

How do you arrange termination in the event of reputational damage?

A morality clause or reputational damage clause gives the brand the right to terminate the influencer contract immediately if the influencer becomes involved in a scandal, criminal case, discriminatory statement, or other situation that damages the brand's reputation through association. This clause has become standard in influencer contracts following a number of high-profile scandals in which brands suffered significant image damage. Your clause must be concrete: which circumstances qualify as reputational damage, within what timeframe can the brand terminate the contract, and what are the financial consequences for the influencer in the event of early termination based on this clause? Our lawyers draft a reputational damage clause that protects the brand and provides clarity to the influencer.

How does it work at MKBjuristen?

After a brief intake regarding the campaign, the platform, the compensation structure, and the desired IP position, our lawyers draft an influencer contract that watertight outlines the content requirements, correctly anchors the legal advertising obligations, clearly regulates the IP rights to the produced content, formulates the exclusivity agreements, and incorporates the reputational damage clause in a balanced manner.

Are you unsure whether your document is legally correct? We would be happy to assess the sensible course of action: drafting, reviewing, or amending.

Request a quote

Why not use a standard document?

A standard document often seems like a quick solution, but usually does not fully align with your company, agreements, risks, and way of working. Our legal experts draft documents that fit your situation.

Standard document

SME Lawyers

Not tailored to your business

Tailored to your company, industry, and working methods

No control over your specific situation

Consultation with a lawyer and assessment of your risks

Possibly outdated or incomplete

Verification of current and practical provisions

No personal explanation

Explanation regarding the use of the document

A standard document seems cheap, until it doesn't fit your situation properly. That is why we provide custom legal solutions tailored to your business.

Custom solutions per industry and company

Every business operates differently and faces different legal risks. Therefore, we tailor the document to your industry, customers, agreements, and way of working.

Webshops & e-commerce

Focus on online sales, delivery, returns, complaints, payment, digital products, and consumer regulations.

Business services

Attention to the assignment, additional work, liability, payment, termination, and reliance on client information.

Construction, installation & execution

Attention to planning, delivery, warranties, additional work, materials, delays, and liability risks.

Software, SaaS & digital services

Attention to licenses, availability, support, updates, data, intellectual property, and limitation of liability.

Trade, supply & wholesale

Attention to delivery, transport, payment, retention of title, warranties, delivery times, and international agreements.

Consultants, freelancers & advisors

Attention to scope, best efforts obligations, cancellation, payment, liability, and confidential information.

A legal document only has value if it suits your practice. That is why we look not only at the text, but also at how you use the document in your business.

Common mistakes with legal documents

A legal document often seems simple, but small errors can have major consequences later on. In practice, we see that entrepreneurs run the greatest risk when a document does not align well with their business, agreements, or way of working.

Using a standard document that does not suit the company
Forgot important agreements regarding payment, delivery, liability, or termination
Have a document generated without legal review
Continuing to use old documents while the company has changed
Not knowing how the document should be used correctly in practice

A legal document only prevents problems if it suits your situation. That is why we look not only at the text, but also at your company, agreements, and risks.

Why is a standard document often not enough?

Because a standard document does not take into account your industry, customers, risks, and specific agreements, important provisions may be missing or not align well with your practice.

Can I create a legal document myself using AI?

AI can assist in creating text, but does not independently assess whether the document is legally appropriate, complete, and usable for your business. Legal review therefore remains important.

When do I need to have my document checked?

Have your document checked if your business has changed, you have new customers or services, you have doubts about existing agreements, or the document has not been updated for a long time.

Will I also receive an explanation about the use of the document?

Yes. We explain how to use the document in practice, what to look out for, and which steps are important to prevent disputes afterwards.

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T: 085 25000 44

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About Us

Influencer-a contract drafting

Free intake

Draft or check

Final version

Choose Tailored Legal Solutions

Tailor-made influencer contract

Have influencer contract reviewed

Have influencer contract amended

Our expertise

Custom solutions for your industry

Our facts

Tailor-made influencer contract

Have influencer contract reviewed

Have influencer contract amended

About us

Our expertise

Custom solutions for your industry

Our facts

Reviews (21)

Meet our office

Why MKB Juristen?

First, see how we work

What you can expect from us

Why customization?

What do you get?

The founders of MKB Juristen

Denian Wielhouwer

Annelore Hendriks

Ilja van Driel

Jaime Boogaers

Which choices determine the content?

What elements belong in an influencer contract?

How do you use this document correctly?

Common mistakes

What is your situation and what do you pay attention to?

When is this document not enough?

Drafting an influencer contract, why?

Why not use a standard document?

Custom solutions per industry and company

Webshops & e-commerce

Business services

Construction, installation & execution

Software, SaaS & digital services

Trade, supply & wholesale

Consultants, freelancers & advisors

Common mistakes with legal documents

Why is a standard document often not enough?

Can I create a legal document myself using AI?

When do I need to have my document checked?

Will I also receive an explanation about the use of the document?

Contact us

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