MKB Juristen drafts custom legal documents
It is best not to cobble together or copy important contracts, terms and conditions, and other legal documents yourself. We help entrepreneurs on a budget with customized legal solutions, clear costs upfront, and practical explanations.
- Custom contracts, terms and conditions, and legal documents
- Budget-friendly and clear about the costs upfront
- Request a free consultation or a no-obligation quote
Offering a free e-book in exchange for an email address is permitted, but falls under the GDPR. Only request the data you truly need (data minimization), be transparent about what you do with it, and link the newsletter subscription to valid consent.
An e-book as a lead magnet
A free e-book attracts visitors, positions you as an authority, and generates email addresses for your newsletter. As soon as someone leaves their details, you are processing personal data and GDPR rules apply.
Ask only for what you need
Data minimization is key here: in principle, you only need an email address to send an e-book. Do not ask for name, phone number, or company details by default if it is not necessary. In any case, make non-essential fields optional.
E-book and newsletter: pay attention to the consent
If you wish to send newsletters to the prospect after the e-book, you generally require valid consent. Do not link this to the download without noticing: make it clear that the recipient is (also) subscribing to the newsletter, and always offer an unsubscribe option. Making the e-book dependent on mandatory newsletter subscription is risky.
Be transparent
Explain in a clear privacy statement which data you collect, for what purpose, how long you retain it, and what the rights of data subjects are. This way, you comply with the duty to inform and the visitor knows what to expect.
Frequently Asked Questions
May I ask for an email address for a free e-book?
Yes, provided you are transparent and do not request more data than necessary. The email address is usually sufficient for sending.
May I send those contacts a newsletter afterwards?
Only with valid consent for the newsletter, with a clear unsubscribe option. Do not hide that consent in the download.
Do I need a privacy statement?
Yes. As soon as you collect data, you must inform data subjects via a privacy statement.
Making your lead magnets GDPR-compliant?
Our legal experts draft your privacy statement and advise on consent. View our privacyteam or schedule a free consultation.
