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If you start your own video platform — for example, to broadcast matches, recordings, or corporate videos — you process personal data and must comply with the GDPR. Think of account details and viewing behavior. In addition, separate rules may apply to video platform services.
More and more proprietary video platforms
While video platforms were once reserved for a few major players, sports clubs and companies, for example, are now also launching their own channels — for matches, behind-the-scenes content, or training. As soon as users create an account or you measure their behavior, you are processing personal data.
The GDPR applies
You process, among other things, account data, subscriber payment details, and viewing and usage behavior. For this, you require a legal basis (such as the performance of a subscription or consent), and you must inform the data subjects, collect no more than necessary, secure the data, and adhere to retention periods.
Pay attention to viewing behavior, profiling, and minors
Tracking viewing behavior and personalizing recommendations can result in profiling, for which additional requirements apply. If your platform targets children (in part), additional safeguards apply. Be transparent about what you measure and for what purpose, and ask for consent where necessary, especially for tracking and marketing.
Possibly also media rules
In addition to the GDPR, separate rules may apply to video platform services, for example under media legislation, regarding matters such as advertising and the protection of minors. Check whether your platform falls under these. If you engage external parties to process data on your behalf, enter into a data processing agreement.
Frequently Asked Questions
Does my own video platform need to comply with the GDPR?
Yes, as soon as you process personal data, such as account details or viewing behavior. You need a legal basis, transparency, and security.
May I track viewing behavior?
Subject to conditions. Tracking and personalization can result in profiling with additional requirements; consent is often required for tracking and marketing.
Are there any other rules?
Possible media regulations for video platform services, including those regarding advertising and minors. Check whether your platform falls under these.
Is your video platform legally in order?
Our legal experts draft your privacy statement and data processing agreement . View our privacyteam or schedule a free consultation.
