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With a standard business or hobby blog, you must comply with the GDPR as soon as you process personal data, such as via comments, analytics, or a newsletter. An exception applies to genuine journalistic publications, but this does not automatically apply to every blog.
When does the GDPR apply to your blog?
If you process personal data via your website or blog — for example, email addresses for a newsletter, comments containing names, or visitor data via cookies and analytics — the GDPR applies. In that case, you require, among other things, a legal basis, a privacy statement, and appropriate security.
The journalistic exception
An exception applies to publications with a journalistic purpose: not all GDPR provisions apply in such cases, in order to strike a balance between privacy and freedom of expression. Whether your blog falls under this depends on the purpose and content and must be assessed on a case-by-case basis.
When is your blog journalism?
The exception is intended for informing the public about matters of public interest. A commercial company blog or a blog that primarily serves marketing or customer contact generally does not fall under this. The mere form of a blog does not automatically make it journalistic.
What will you arrange in any case?
Even if parts of the GDPR do not apply, due care is still required. Ensure you have a clear privacy statement, a legal basis for your newsletter and responses, and handle cookies correctly. This will help you avoid complaints and enforcement action.
Frequently Asked Questions
Does the GDPR apply to my company blog?
Yes, as soon as you process personal data. A commercial blog rarely falls under the journalistic exception.
What is the journalistic exception?
An exception whereby not all GDPR provisions apply to journalistic publications, to protect freedom of expression.
Do I need a privacy statement for my blog?
If you process personal data, yes. Clearly inform visitors about what you do with their data.
Make your website GDPR compliant?
Our legal experts draft your privacy statement and review your cookie usage. View our privacyteam or schedule a free consultation.
