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Drafting General Terms and Conditions for Wholesale Trade

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Mr. Jaime Boogaers
Mr. Jaime Boogaers
Corporate Law
Attorney, 16 years of experience

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About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Fixed rates in advance
  • Tailored legal solutions for entrepreneurs
  • Thousands of agreements per year

Reviews (21)

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Arjan

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Meet our office

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Why MKB Juristen?

Since 2001, we have been active as a no-nonsense legal firm for entrepreneurs. We quickly get to the heart of the matter: with a thorough assessment, clear answers, and a document that works practically.

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The founders of MKB Juristen

Our organization consists of several small teams working within various legal fields. Each legal field has its own senior in-house counsel and/or lawyers.

Denian Wielhouwer

Corporate lawyer in corporate law & business expert

Denian Wielhouwer

Annelore Hendriks

Corporate lawyer, corporate law, administrative law

Annelore Hendriks

Ilja van Driel

Corporate law attorney, employment law

Ilja van Driel

Jaime Boogaers

Corporate law, ICT & privacy law, energy law attorney

Jaime Boogaers
Custom choices

Important choices when drafting your wholesale terms and conditions

Before your terms and conditions are drafted, a few choices determine the strength of your position. These are the most important.

Choice or question Why this matters legally
Do you supply exclusively to business or also to consumers? For deliveries to consumers, the black and grey lists apply (Articles 6:236 and 6:237 of the Dutch Civil Code); a separate set of consumer provisions prevents voidable provisions
How do you make the terms and conditions available? By reference to an accessible web page (Article 6:230c of the Dutch Civil Code) or by making them available by hand (Article 6:234 of the Dutch Civil Code); an incorrect choice renders your terms and conditions voidable
Which delivery condition (Incoterm) do you use? The Incoterm determines who bears transport and risk; ambiguity leads to disputes regarding damage and costs during transport
Up to what amount do you want to be liable? A clear limitation prevents a single defective delivery from leading to unlimited consequential damages; in B2B, the threshold may be low
Do you want to allow resale by buyers? For resellers, a delivery and resale arrangement is necessary because the retention of title lapses upon sale to third parties in good faith
Clauses and provisions

What should be included in the general terms and conditions of a wholesaler?

These provisions form the core of good general terms and conditions for a wholesaler. For each section, you will see when it applies and what you need to pay attention to legally.

Provision Relevant to Legal point of attention
Delivery and Incoterms Transport, transfer of risk, international trade Specify ex works or free on board; use a current Incoterms version to allocate risk and costs
Retention of title Delivery on credit, non-payment, customer's bankruptcy Must be agreed in writing and no later than upon delivery (Article 3:92 of the Dutch Civil Code); lapses upon commingling or resale in good faith
Payment and commercial interest Late payment, outstanding invoices Determine the term, statutory commercial interest (Article 6:119a of the Dutch Civil Code), and collection costs; rule on suspension in case of non-payment
Claim period Defective or damaged delivery Short time limit for visible and hidden defects; aligns with the duty to investigate and complain (Articles 6:89 and 7:23 of the Dutch Civil Code)
Warranty Product defects after delivery Align with your supplier's manufacturer's warranty; do not guarantee more than you receive yourself
Limitation of liability Product failure, consequential damage, claims Limit to the invoice amount or insured sum and exclude consequential damage; in B2B, this may be broad, but not unreasonably burdensome
Force majeure and delivery times Disrupted supply chain, delay Make delivery times indicative rather than binding and rule for force majeure with plenty of room
Purchase obligation and price change Framework agreements, cost increases Rule regarding the purchase of ordered goods and the authority to adjust prices in the event of increased purchasing costs
Use in practice

When do you use your general terms and conditions as a wholesaler?

Conditions only take effect if they are declared applicable at the right time. These are the most important situations.

Situation What should you do? Point of attention
New customer places first order State your terms and conditions applicable in the quotation and order confirmation Ensure that the purchaser could have taken notice of it before or at the time of concluding the agreement
Delivery on account Include the retention of title before delivery Mentioning this on the invoice or packing slip afterwards is too late (Article 3:92 of the Dutch Civil Code)
The buyer refers to its own purchasing terms and conditions Expressly reject those conditions In the event of conflicting terms, the battle of forms applies (Article 6:225 paragraph 3 of the Dutch Civil Code)
Customer does not pay on time Claim for interest, collection costs and suspension Stipulate the consequences of non-payment in advance in your terms and conditions
Common mistakes

Common mistakes with wholesale terms and conditions

These mistakes occur frequently in practice and can cost you a lot of money at exactly the wrong moment.

Wrong Consequence Better approach
Use a standard set of the internet Provisions do not align with your delivery and margins and do not hold up Have custom terms and conditions drafted for your wholesale business
Mention retention of title only on the invoice The reservation was not agreed upon in a timely manner and offers no security in the event of bankruptcy Include it in the terms and conditions that you make available before delivery
Failure to provide conditions or providing them too late The purchaser may annul the terms and conditions (Article 6:233 of the Dutch Civil Code) Refer to your accessible terms and conditions in every quotation, order, and invoice
Do not limit liability One defective delivery leads to unlimited consequential damages Limit to the invoice amount or insured sum and exclude consequential damage
No distinction between B2B and consumer Consumer clauses are voidable (Articles 6:236 and 6:237 of the Dutch Civil Code) Use a separate set for consumer sales
Risk profile

Risk profiles within wholesale trade

The focus of your terms and conditions differs by type of wholesaler. Determine which profile suits you best.

Risk profile Example Focus in the document
Delivery on credit Wholesaler supplying on credit with long payment terms Strong retention of title, interest, collection and suspension in case of default
International trade Import and export outside the Netherlands Incoterms, choice of law, applicable law and currency and transport risk
Perishable or fragile goods Food, pharmaceuticals or fragile products Short complaint periods, limitation of warranty and clear transfer of risk
Delivery to resellers Wholesaler supplying retailers Resale and resale arrangements and alignment with customer purchasing conditions
Additional documents

Documents that often accompany general terms and conditions for wholesale

In addition to general terms and conditions, wholesalers often need other documents to properly regulate their trade relationships.

Situation Supplementary document Why
You make standing delivery agreements with a customer Terms of Delivery Specifically sets out delivery, risk, and time limits alongside your general terms and conditions
You work structurally with a fixed partner or distributor Cooperation Agreement Regulates the agreements regarding cooperation, purchasing, and exclusivity
You process personal data of business customers Privacy Statement Makes transparent how you handle customer data in accordance with the GDPR
Explanation of this document

Drafting General Terms and Conditions for Wholesale, why?

Not every entrepreneur knows exactly what general terms and conditions for wholesale are, when you need them, and which risks they must cover. That is why we explain below what this document entails, what you should look out for, and why legal customization is important.

Why a wholesaler cannot do without general terms and conditions

As a wholesaler, you enter into countless purchase agreements with customers daily, often based on orders, emails, or telephone conversations without a comprehensive contract. General terms and conditions form the legal foundation for all these transactions: they determine when you deliver, when payment is due, who is liable for damages, and what happens if a customer fails to pay or pays late. Without your own terms and conditions, you fall back on the statutory regime, which in many respects is to the customer's advantage.

For a wholesaler, the main risks differ from those for a service provider. You supply physical goods, often in large volumes, with tight margins and long payment terms throughout the supply chain. An unpaid batch of inventory or a customer facing financial difficulties directly impacts your working capital. Good general terms and conditions translate these trade risks into enforceable agreements.

Information obligation and provision: what applies to wholesale?

General terms and conditions bind your customer only if you have offered him a reasonable opportunity to take notice of them (Article 6:233 sub b of the Dutch Civil Code). The main rule for this is delivery: you provide the terms and conditions before or at the conclusion of the agreement (Article 6:234 of the Dutch Civil Code). If you fail to do so, your customer may invalidate the terms and conditions, and your limitation of liability, for example, will cease to apply.

This represents an important development for wholesale trade. On June 2, 2023 (ECLI:NL:HR:2023:835), the Supreme Court confirmed that wholesale trade qualifies as a service within the meaning of the Services Directive. As a result, the more flexible regime of Article 6:230c of the Dutch Civil Code applies to wholesale trade: you can comply with the duty to provide information by making your terms and conditions easily accessible electronically, for example via a clear reference to a fixed webpage with a saveable PDF file. Physical handover with every order is then no longer strictly necessary.

We recommend including the reference in every quotation, order confirmation, and invoice, and placing the terms and conditions on a dedicated, permanently accessible page. A reference added only to the invoice or packing slip after the fact is and remains too late.

Delivery, Incoterms and the obligation to take delivery

Delivery is at the heart of your terms and conditions as a wholesaler. Specify at what point the goods pass to the buyer's risk, whether you deliver ex works or free on board, and which delivery condition applies. The use of Incoterms (such as EXW, FCA, or DAP) prevents disputes regarding transport costs and the transfer of risk, especially in international trade.

In addition, the obligation to take delivery is important: what happens if the buyer fails to take delivery of ordered goods or fails to comply with a framework agreement? Also regulate partial deliveries, delivery times as indicative rather than binding, and the consequences of force majeure and disrupted supply chains. This prevents a delay at your own supplier from automatically leading to your liability.

Retention of title: your most important security

For a wholesaler, the retention of title clause is often the most valuable provision. Pursuant to Article 3:92 of the Dutch Civil Code, you retain title to delivered goods until the purchaser has paid in full. If your purchaser runs into payment difficulties or goes bankrupt, you can reclaim the unpaid, identifiable stock instead of having to wait in line as an ordinary creditor.

Conditions apply to a legally valid retention of title: it must be agreed in writing and no later than upon delivery, i.e., in a timely manner via your general terms and conditions. Please note that the retention of title may lose its effect if goods are mixed, incorporated, or processed into a new item and are no longer independently identifiable. In the event of resale to third parties in good faith, your claim to those goods lapses. For wholesalers supplying resellers, it is therefore important to include a resale and distribution arrangement.

Payment, complaints and warranty

Establish clear payment terms and determine the consequences of late payment: statutory commercial interest (Article 6:119a of the Dutch Civil Code) and extrajudicial collection costs. For wholesale businesses, the timing of invoicing is also relevant: do you invoice upon order, upon delivery, or retrospectively? A right of suspension and the right to cease further deliveries in the event of non-payment protect your cash position.

Furthermore, include a short, clear claims period: within what timeframe must the purchaser report visible and hidden defects? A professional purchaser has a duty to inspect and complain (Article 6:89 and Article 7:23 of the Dutch Civil Code). Align your warranty with the manufacturer's warranty provided by your supplier, ensuring that you do not guarantee more than you receive from your own supplier.

Limiting liability in the supply chain

A single defective batch of goods can lead to production downtime, recalls, or claims at a customer that far exceed the value of your delivery. Therefore, a balanced limitation of liability is essential: limit your liability, for example, to the invoice amount or the insured sum, exclude consequential damages, and set limitation periods for claims.

In business-to-business (B2B) relationships, you have considerable contractual freedom to limit liability, provided the limitation is not unreasonably burdensome. If you also supply to consumers, stricter rules apply: provisions on the black list (Article 6:236 of the Dutch Civil Code) are always voidable, and those on the grey list (Article 6:237 of the Dutch Civil Code) are presumed to be unreasonably burdensome. For a pure wholesaler supplying exclusively to the business, this is less relevant, but for mixed sales, a separate set of consumer provisions is advisable.

Filing and keeping your terms and conditions up to date

You are not required to file your general terms and conditions with the Chamber of Commerce or a court, but it can be practical as proof of their content and version. More importantly, you must keep the terms up to date: price change clauses, amended Incoterms versions, and new laws and regulations must be incorporated. Therefore, use a clear version date and ensure that the accessible version always corresponds to the version to which you refer in your documents.

In international trade, furthermore, pay attention to choice of law and the applicable law, as well as to the overlap with purchasing conditions of major customers. In the event of conflicting conditions, the battle of forms rule of Article 6:225 paragraph 3 of the Dutch Civil Code applies in principle, whereby the conditions of the first party take precedence unless the other party expressly rejects them.

Have general terms and conditions drafted for your wholesale business

Standard terms and conditions from the internet rarely align with your product range, margins, delivery conditions, and customers. A set that is legally sound and fits your business practices prevents your most important provisions, such as retention of title and limitation of liability, from being invalidated in a dispute.

MKB Juristen drafts your custom general terms and conditions for your wholesale business, at a fixed price upfront and without surprises. We incorporate the correct delivery, payment, and security provisions and ensure that your duty to provide information is demonstrably met. Contact us and you will know exactly where you stand.

Are you unsure whether your document is legally correct? We would be happy to assess the sensible course of action: drafting, reviewing, or amending.
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Why not use a standard document?

A standard document often seems like a quick solution, but usually does not fully align with your company, agreements, risks, and way of working. Our legal experts draft documents that fit your situation.

Standard document
SME Lawyers
Not tailored to your business
Tailored to your company, industry, and working methods
No control over your specific situation
Consultation with a lawyer and assessment of your risks
Possibly outdated or incomplete
Verification of current and practical provisions
No personal explanation
Explanation regarding the use of the document

A standard document seems cheap, until it doesn't fit your situation properly. That is why we provide custom legal solutions tailored to your business.

Custom solutions per industry and company

Every business operates differently and faces different legal risks. Therefore, we tailor the document to your industry, customers, agreements, and way of working.

Webshops & e-commerce

Focus on online sales, delivery, returns, complaints, payment, digital products, and consumer regulations.

Business services

Attention to the assignment, additional work, liability, payment, termination, and reliance on client information.

Construction, installation & execution

Attention to planning, delivery, warranties, additional work, materials, delays, and liability risks.

Software, SaaS & digital services

Attention to licenses, availability, support, updates, data, intellectual property, and limitation of liability.

Trade, supply & wholesale

Attention to delivery, transport, payment, retention of title, warranties, delivery times, and international agreements.

Consultants, freelancers & advisors

Attention to scope, best efforts obligations, cancellation, payment, liability, and confidential information.


A legal document only has value if it suits your practice. That is why we look not only at the text, but also at how you use the document in your business.

Common mistakes with legal documents

A legal document often seems simple, but small errors can have major consequences later on. In practice, we see that entrepreneurs run the greatest risk when a document does not align well with their business, agreements, or way of working.

  • Using a standard document that does not suit the company
  • Forgot important agreements regarding payment, delivery, liability, or termination
  • Have a document generated without legal review
  • Continuing to use old documents while the company has changed
  • Not knowing how the document should be used correctly in practice

A legal document only prevents problems if it suits your situation. That is why we look not only at the text, but also at your company, agreements, and risks.

Why is a standard document often not enough?

Because a standard document does not take into account your industry, customers, risks, and specific agreements, important provisions may be missing or not align well with your practice.

Can I create a legal document myself using AI?

AI can assist in creating text, but does not independently assess whether the document is legally appropriate, complete, and usable for your business. Legal review therefore remains important.

When do I need to have my document checked?

Have your document checked if your business has changed, you have new customers or services, you have doubts about existing agreements, or the document has not been updated for a long time.

Will I also receive an explanation about the use of the document?

Yes. We explain how to use the document in practice, what to look out for, and which steps are important to prevent disputes afterwards.

Contact us

Annelore Hendriks

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SME Lawyers at the Chamber of Commerce Source: Chamber of Commerce 2019
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