To undertake

Copyright: automatic protection for original works. What is covered, how do you prove authorship, and what rights do you have?

Trademark infringement: when does it occur, how do you enforce your trademark, and what are the steps in case of imitation or counterfeiting?

Word mark or figurative mark: what is the difference and which suits your situation? Pros and cons, costs, and strategy for SMEs.

The Trademark Register: how it works, what it contains, and how to consult it. BOIP for the Benelux, EUIPO for the EU, WIPO for international.

Registering a trademark in the Benelux (BOIP), the EU (EUIPO), or worldwide (WIPO/Madrid)? Differences, costs, and which route suits your plans.

Registering a figurative mark: logo, word-figurative mark, or pure image. Classes, costs, and step-by-step plan at BOIP and EUIPO.

Checking a brand name before registration: existing brands, domain names, social media. How to conduct preliminary research and which tools to use.

Coming up with a good brand name: distinctive, available, and protectable. Step-by-step plan, pitfalls, and checks before registration.

Trademark registration with BOIP (Benelux) or EUIPO (Europe): costs, procedure, classes, and what you protect. Complete overview for entrepreneurs.

Intellectual property: trademark law, copyright law, design law, patent law, and trade name law. Which right protects what — in an understandable explanation.