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Having a reseller agreement drafted by a specialized SME lawyer typically costs between 500 and 1,500 euros, depending on the scope of the collaboration and whether exclusivity, a territory, or software licenses are involved. You provide details regarding the parties, products, prices, and desired agreements, and the lawyer molds this into a comprehensive contract covering the resale relationship: margin, pricing freedom, trademark use, liability, and termination. For a simple resale, a compact agreement may suffice; for software and IT, a custom-made solution pays off.
The short answer
- Costs: approximately 500 to 1,500 euros for a customized reseller agreement.
- Lead time: one to two weeks, depending on the complexity.
- What you provide: parties, products or licenses, prices, territory and wishes regarding exclusivity.
- What the lawyer focuses on: freedom of pricing, licenses, liability, and termination.
- When useful: for exclusivity, revenue obligations, or resale of software.
Having a reseller agreement drawn up: what does it cost?
The price depends on the complexity of the reseller relationship. Roughly:
- Compact reseller agreement: 500 to 800 euros. Simple resale of products, without exclusivity.
- Agreement with exclusivity or territory: 800 to 1,200 euros. With turnover obligations and competition law considerations.
- Tailored software and IT resale: 1,000 to 1,500 euros. With licensing terms, support, and warranty throughout the chain.
A good agreement is often quickly recouped, because it prevents you from being tied to terms that erode your margin or customer relationship.
The process step by step
- Provide details. Parties, which products or licenses, prices and tiers, the territory, and your wishes regarding exclusivity and support.
- Intake. The legal expert discusses the division of roles, risk, and licensing structure regarding software.
- Draft a concept. You will receive a concept including margin, pricing freedom, brand usage, licenses, liability, and termination.
- Discuss and adjust. You review the draft and make adjustments where necessary.
- Signing. Both parties sign, and the collaboration can begin.
What the lawyer pays attention to
A legal expert ensures that the agreement is legally sound and compliant with competition law. Important points of attention include the reseller's freedom to set prices, as a fixed or minimum resale price is prohibited under the cartel prohibition (Article 6 of the Dutch Competition Act and Article 101 TFEU) and falls outside the scope of the Group Exemption for vertical contracts (Regulation 2022/720). Furthermore, the legal expert pays attention to the license terms for software, liability towards end customers, the support and warranty chain, and a reasonable notice period. Because agency rules regarding customer remuneration do not apply to a reseller, the legal expert ensures that everything concerning termination is explicitly stated in the contract.
Do it yourself or have it drafted?
For a simple resale, a well-structured standard text will suffice. Having one drafted pays off as soon as more is at stake: exclusivity, a territory, significant revenue obligations, or the resale of software licenses. In such cases, you will want the margins and license terms to be correct and avoid being unintentionally tied to territory foreclosure or illegal pricing agreements. The investment in a good contract almost always outweighs the risk of a poor partnership.
An SME example
An IT company wants to become the exclusive reseller of a SaaS provider for the Benelux, with an annual revenue obligation. It provides the prices, territory, and license details. Within two weeks, the legal expert drafts an agreement regulating pricing freedom, the licensing chain, support, and a six-month notice period, and assesses the exclusivity against competition rules. Cost: around 1,200 euros. The IT company starts with a contract that protects its margin and customer relationship.
Honest recommendation
You do not always need to hire a lawyer. If you resell a product occasionally and the supplier already provides a proper reseller agreement, it is sufficient to read it carefully yourself and check for price freedom, trademark use, and termination. However, do have the agreement drafted or reviewed if you are entering into a long-term partnership, if exclusivity, a territory, or significant turnover obligations are involved, or if you are reselling software with licenses. For a few hundred to well over a thousand euros, you can have a contract that protects your margin and your customers. Let the lawyer handle the contract and keep a close eye on the commercial agreements yourself.
Ready to get started? View the reseller agreement , first read what a reseller agreement is , and see how you can draft one yourself .
Frequently Asked Questions
With an SME lawyer, typically 500 to 800 euros for a compact agreement, 800 to 1,200 euros for exclusivity or a specific territory, and 1,000 to 1,500 euros for tailored software and IT resale with license terms and support.
Usually one to two weeks. If you provide complete details regarding parties, products, prices, territory, and licenses, the legal expert can typically deliver a draft within a few working days, which you will discuss and sign together.
The parties, which products or licenses you resell, the purchase prices and tiers, the territory, and your wishes regarding exclusivity, support, and termination. For software, also the licensing structure, so that the usage rights to be resold are correct.
On the reseller's freedom to charge prices, software license terms, liability towards end customers, the support and warranty chain, and a reasonable notice period. The legal expert also assesses exclusivity and territorial agreements against competition rules.
A supplier may not impose a fixed or minimum resale price; this constitutes vertical price fixing and falls under the cartel prohibition (Article 6 of the Competition Act and Article 101 TFEU). A contract that does so is partially void and may result in fines. The legal expert ensures that price freedom is correctly established.
Unlike a commercial agent, a reseller is not entitled to statutory compensation for customers or goodwill. What happens to inventory, customers, and licenses at the end depends on the contract. Therefore, ensure that a reasonable notice period and a winding-up arrangement are included.
For a simple resale with a neat standard text, often yes. In cases of exclusivity, a territory, high turnover obligations, or software resale, it pays to have the agreement drafted or reviewed to ensure that margins, licenses, and liability are correct.
