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A good webshop name makes you findable and builds reputation, but choose it carefully. Check in advance whether the name is still available as a trade name, trademark, and domain, so that you do not infringe and can protect your name later.
Tip 1: check if the name is still available
Before choosing a name, check whether someone else is already using it. Search the Chamber of Commerce Trade Register for existing trade names and the Trademark Register (BOIP/EUIPO) for registered trademarks. If your name is too similar to an existing trade name or trademark and confusion could arise, you risk an infringement claim and a forced name change.
Tip 2: check the domain and the social handles
A webshop needs a domain name. Check whether the desired domain name (and the associated social media handles) is still available. In practice, a nice name without an available domain causes problems. Register available domains in a timely manner.
Tip 3: Choose a name you can protect
A descriptive name (such as 'cheap shoes') is difficult to protect and monopolize. You can register a distinctive, unique name as a trademark and defend it better. Therefore, consider not only findability, but also long-term legal protection.
Register your name
If you have a suitable, available name, consider registering a trademark. This protects your name against use by others and allows you to safely build your reputation. A trade name arises through use; a trademark right through registration.
Frequently Asked Questions
Am I allowed to use a name similar to that of a competitor?
Not if it is too similar to an existing trade name or trademark and confusion could arise. Check this in advance to avoid an infringement claim.
Do I need to register my webshop name as a trademark?
For strong protection, yes. You can register a distinctive name and defend it better than a descriptive name.
What if the domain name is already taken?
Then choose an alternative or a variant. A name without an available domain causes practical problems.
Have your name checked or protected?
Our legal experts perform name and trademark checks and handle trademark registration. View our trademarkor IP lawteam, or schedule a free consultation.
