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You may not simply use an existing font in your logo or corporate identity. A font may be protected by copyright, and the associated font file almost always is. Without the proper license, you risk a claim for infringement.
When is a font protected?
For copyright protection, a work must have a distinct, original character and bear the personal stamp of the creator. Many typefaces meet these requirements. In addition, the font file—the software that allows the typeface to run on your computer—is almost always protected and subject to a license.
The difference between the font and the letters
Individual letters that you type usually do not cause a problem. Things go wrong when you copy the designed typeface yourself or use the font file outside the license terms — for example, incorporating a font that is only permitted for personal use into a logo for commercial purposes.
Pay attention to the license terms
Every font comes with a license that determines what you may do with it: only on the web, also in print, in a logo, or in an app. A free font is not automatically free for commercial use. Read the terms and conditions before incorporating the font into your brand.
Want to have a logo designed?
If you have a logo created, stipulate in the agreement that the fonts used are properly licensed and that the rights to the design are transferred to you. This prevents you from committing infringement later on or from not having free possession of your own logo.
Frequently Asked Questions
Can I use a free font in my logo?
Only if the license permits commercial and logo use. 'Free' does not automatically mean free for any use.
Do I risk a claim if I use a font incorrectly?
Yes. Rights holders and font providers actively take action against use outside the license. Therefore, always check the terms and conditions.
How do I arrange the rights for a logo design?
Stipulate in the design agreement that the fonts are licensed and that the copyright to the logo is transferred to you.
Legally safeguard your brand and logo?
Our legal experts handle the rights to your logo and corporate identity, including transfer. View our copyrightteam, have a copyright agreement drafted, or schedule a free consultation.