Custom legal document

Sponsorship-agreement drafting

Have it drafted, amended, or reviewed by our legal experts and/or lawyers starting from 99
SME Lawyers

Do not hastily put this document together yourself — a false sense of security is harmful.
Have a specialist screen it and be in a stronger position when it matters.

  • Truly Tailor-Made Legal Solutions
  • Fixed rates
  • Pay later after draft
  • Free adjustment round
  • Delivered within 5 working days
  • Express delivery possible
  • Available in Dutch and English

How does it work?
Our services include a free consultation, a draft document, a revision round, and a final document. We invoice after sending the draft document.

Experience with legal services for entrepreneurs since 2001
Lawyers and legal professionals.Direct contact with a specialist who thinks practically.
Fixed rates.Where possible, clarity regarding costs in advance.
Within 4 hoursWe respond quickly to your request.
  • We worked for, among others:
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner

We worked for, among others:

An incorrect document often provides a false sense of security.
You think everything is taken care of, but only discover whether the document actually works during a conflict or claim.

1

Free intake

We discuss your company, the purpose of the document, and the key risks.

2

Draft or check

We draft a custom document or review your existing document legally.

3

Final version

You will receive a final version with instructions on correct usage.

Mr. Jaime Boogaers
Mr. Jaime Boogaers
Corporate Law
Attorney, 16 years of experience

A sponsorship agreement must specify exactly what the sponsor receives for their contribution. Vague agreements regarding visibility, logos, social media, hospitality, or exclusivity almost always lead to disputes

  • For sponsors, sports clubs, events, foundations, associations, charities, and companies
  • Attention to sponsorship contribution, reciprocal services, visibility, logo, content, and hospitality
  • Exclusivity, reputation, cancellation, compliance, VAT, payment, and termination arranged
  • Practically usable for sports, events, culture, charities, business partnerships, and brand activation

Choose Tailored Legal Solutions

Choose whether you want to have the document drafted, checked, or modified. Prices and options vary per document.

From 99
Customization
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

from 249.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

About us

Our expertise in sponsorship agreements

Our lawyers and in-house counsel assist sponsors, sports clubs, event organizers, foundations, associations, and companies with sponsorship agreements, brand usage, events, content, privacy, exclusivity, and termination. We examine sponsorship contributions, consideration, exposure, logos, hospitality, social media, cancellation, reputation, VAT, liability, and exit.

Tailor-made solutions for your sponsorship

Sports sponsorship, event sponsorship, main sponsorship, product sponsorship, charity sponsorship, or content sponsorship do not require the same agreements. Therefore, we tailor the sponsorship agreement to the sponsorship contribution, sponsorship package, brand value, execution, and risks.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Experience in corporate law, employment law, transactions, and contract law
  • Attention to practical operation, risks, and enforceability
  • Fixed rates in advance where possible
  • Customization
  • About us
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

  • Our legal expert spends 0.5 to 1.5 hours on the check
  • Telephone intake with a lawyer
  • Checks on content, risks, and practical usability
  • Attention to liability, payment, and termination
  • Concrete points for improvement and legal advice
  • Delivered within 3 working days, express delivery possible
from 249.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

  • Our legal expert spends 1.5 to 2.5 hours checking and making adjustments
  • Telephone intake with a lawyer
  • Verification of the existing document
  • Adaptation to your business and working methods
  • Suitable for new services, customers, or risks
  • Delivered within 5 working days, express delivery possible

About us

Our expertise in sponsorship agreements

Our lawyers and in-house counsel assist sponsors, sports clubs, event organizers, foundations, associations, and companies with sponsorship agreements, brand usage, events, content, privacy, exclusivity, and termination. We examine sponsorship contributions, consideration, exposure, logos, hospitality, social media, cancellation, reputation, VAT, liability, and exit.

Tailor-made solutions for your sponsorship

Sports sponsorship, event sponsorship, main sponsorship, product sponsorship, charity sponsorship, or content sponsorship do not require the same agreements. Therefore, we tailor the sponsorship agreement to the sponsorship contribution, sponsorship package, brand value, execution, and risks.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Experience in corporate law, employment law, transactions, and contract law
  • Attention to practical operation, risks, and enforceability
  • Fixed rates in advance where possible

Reviews (21)

Paul

It was clear right from the intake that we were dealing with specialists. The explanation of the tests was very helpful. The service was professional and personal.

Nikki

Quick response and clear explanation. The contact was approachable and professional. It is clear that they have a passion for entrepreneurship.

Frank

We had never hired a lawyer before, but this was a very pleasant first experience. They provided not only legal but also practical input. Fantastic value for money for this level of expertise.

Mick

No time was wasted on unnecessary formalities. The continuous thinking from the entrepreneur's perspective was a breath of fresh air. Everything was delivered neatly and on time.

Bert

Smooth communication and a clear proposal in the mailbox immediately. We greatly appreciated the pragmatic approach to resolving the bottlenecks. Our customers respond positively to the clear general terms and conditions.

Evelien

The review of the document was thorough. The lawyer's patience in explaining the liability clauses was admirable. These documents will undoubtedly save us a lot of headaches in the future.

Ali

Good service and a clear working method. Ample time was taken to discuss the various options and their implications. Fantastic value for money for this level of expertise.

Imran

The expertise was immediately evident from the first contact. The interim evaluation ensured that we remained perfectly aligned. A reliable partner striving for perfection in their documents.

Priscilla

Good service and a clear working method. A perfect balance was struck between protecting our company and not scaring off customers. These documents will undoubtedly save us a lot of headaches in the future.

Boris

They immediately zoomed in on the matters that were truly important to us. The proactive attitude while waiting for feedback from our counterparty was very pleasant. Fantastic value for money for this level of expertise.

Mustafa

Our questions were taken seriously. They managed to get a stalled negotiation moving again by proposing a clever compromise. Our business partners were impressed by the professionalism of the contracts.

Luca

The clear structure of the process was well communicated in advance. The service felt personal and reliable. Our clients respond positively to the clear general terms and conditions.

Marco

I couldn't see the wood for the trees, but the first meeting immediately provided clarity. The documents were neatly formatted and delivered directly in our house style. Everything was delivered properly and on time.

Maha

The intake was personal and concrete. The fixed price upfront instilled confidence. The final result aligns 100% with our high standards.

Claudia

The approach was professional and personal. The concept was ready quickly and highly usable. A party that delivers on what it promises on the website.

Wim

They acted quickly when we indicated that there was a sense of urgency. The document was clearly aligned with our working method. The document was accepted flawlessly by our investors.

Petra

The working method was clear from the start. The expertise regarding e-commerce legislation was clearly the added value in this process. The service was professional and personal.

Monique

The communication was smooth and professional. The advice regarding the collection terms in the terms and conditions was particularly useful for our cash flow. Fantastic value for money for this level of expertise.

Jasper

The commitment to our case was palpable from the very first minute. They considered not only preventing disputes but also their practical solutions. The service was professional and personal.

Hamza

We had never hired a lawyer before, but this was a very pleasant first experience. The personal involvement made us feel truly supported. The end result aligns 100% with our high standards.

Cas

The start of the process immediately made a professional impression. Every adjustment we wanted was incorporated seamlessly and legally correctly. The service was professional and personal.

Meet our office

Our ContractCheck, simply explained what can all go wrong.

Why MKB Juristen?

Since 2001, we have been active as a no-nonsense legal firm for entrepreneurs. We quickly get to the heart of the matter: with a thorough assessment, clear answers, and a document that works practically.

  • Nationwide coverage
  • First consultation free and without obligation
  • Fixed rates where possible
  • Affordable legal advice from lawyers and legal experts
  • Always a response within 4 hours

First, see how we work

A legal document requires trust. You see immediately who we are, how we help entrepreneurs, and why we do not work with standard templates.

  • You can view our working method before submitting an application
  • You will get a feel for the office and the people faster
  • The video supports the choice for customized legal solutions
  • After that, you can immediately request a quote or intake

What you can expect from us

We translate your situation into a legal document that you can actually use. You won't receive a loose template, but a document tailored to your business, agreements, and risks.

  • A clear roadmap: intake, concept, revision round, and final version
  • Practical explanation on how to use the document
  • Legal attention to liability, payment, and termination
  • Where possible, provide clarity in advance regarding price and delivery time
Are you unsure whether you should have the document drafted, checked, or amended?
During the initial consultation, we will determine the sensible course of action together. Afterward, you will know exactly where you stand.

Why customization?

A legal document only works well if it aligns with your business, agreements, risks, and industry. That is why we do not work with a standard generator, but with legal experts who assess your situation.

  • Prepared for your company
  • Telephone consultation included
  • No standard template
  • Review by legal specialists

What do you get?

You will receive a legal document that is practical and aligns with the agreements you wish to make.

  • Draft document or legal review
  • One adjustment round
  • Clear explanation where necessary
  • Fixed price where possible

The founders of MKB Juristen

Our organization consists of several small teams working within various legal fields. Each legal field has its own senior in-house counsel and/or lawyers.

Denian Wielhouwer

Corporate lawyer in corporate law & business expert

Denian Wielhouwer

Annelore Hendriks

Corporate lawyer, corporate law, administrative law

Annelore Hendriks

Ilja van Driel

Corporate law attorney, employment law

Ilja van Driel

Jaime Boogaers

Corporate law, ICT & privacy law, energy law attorney

Jaime Boogaers
Custom choices

Which choices determine the content?

A number of choices determine the structure of your sponsorship agreement. Make these choices in advance so that the arrangements align with your situation.

Choice or question Why this matters legally
Is the contribution cash or in kind? In the case of a contribution in kind (products or services), you record the value and the supply; this also has consequences for the VAT treatment.
Does exclusivity apply? Determine whether the sponsor is the only one in their industry. Exclusivity increases value but limits your freedom to attract other sponsors.
Is the sponsorship one-off or ongoing? A one-off event calls for a short duration; a multi-year collaboration requires extension and evaluation agreements.
What exposure is guaranteed? The more concrete the consideration (number of mentions, placement, reach), the less discussion afterwards about what was delivered.
Who bears which risks? Document what happens if the event is cancelled or if a party causes reputational damage.
Clauses and provisions

What elements belong in a sponsorship agreement?

The following elements ensure that the sponsorship is workable and enforceable for both parties. A good sponsorship agreement describes not only the amount, but above all the mutual performances and the duration.

Provision Relevant to Legal point of attention
Parties and objective Always Who sponsors whom, and to which purpose or event the sponsorship is linked.
Sponsorship contribution Always The monetary contribution, products or services provided by the sponsor, with amounts and VAT treatment.
Counter-performance Always What the sponsored party provides: logo mention, exposure, free tickets, naming rights, or media mentions, specifically described.
Term and renewal Always Start and end dates, and whether the agreement renews tacitly or must be agreed upon again each time.
Exclusivity When relevant Whether the sponsor is the only party in an industry or category and which competitors are excluded.
Use of name and logo When logos are used Which logos and trademarks may be used, in what form, and with what approval.
Termination and breach of contract Recommended When parties may terminate the agreement and what happens in the event of non-performance or damage to reputation.
Liability Recommended Limitation of liability and who is responsible for damage around the event.
Use in practice

How do you use this document correctly?

With the following steps, you correctly implement the sponsorship agreement and prevent misunderstandings during the collaboration.

Situation What should you do? Point of attention
For signature Check whether the contribution and consideration are described concretely and measurably Vague agreements lead to disputes afterwards about what was delivered.
At the start of the collaboration Have both parties sign and keep logos and brand guidelines as an attachment In this way, the use of the name and logo is clear and permitted for both parties.
During the term Keep track of whether the agreed exposure is actually delivered In the event of a dispute, you can demonstrate that the obligations have been fulfilled.
Upon extension or termination Evaluate the results and record a new period in writing again Tacit continuation without agreements leads to unclear obligations.
Common mistakes

Common mistakes

The following errors frequently occur in sponsorship agreements. Paying attention beforehand prevents problems later on.

Wrong Consequence Better approach
Describe the consideration too vaguely Discussion on whether the sponsored party provided sufficient exposure Describe the concrete number, placement, and reach of mentions.
Ignoring VAT consequences Unexpected additional tax assessment because sponsorship can be a taxable activity Determine the VAT treatment in advance and state amounts inclusive or exclusive of VAT.
No agreements regarding damage to reputation Reputational damage without the possibility of termination Include a clause allowing termination in the event of misconduct or reputational damage.
Use logo without guidelines Incorrect or unauthorized use of the trademark Add brand guidelines and agree on approval in advance.
No end date or extension scheme Uncertainty as to whether the sponsorship is still active Set a fixed term and determine whether and how renewal takes place.
Risk profile

What is your situation and what do you pay attention to?

Depending on your role and the type of sponsorship, the points of attention differ. Below are the most common situations.

Risk profile Example Focus in the document
You are a sponsor of an event You make a contribution in exchange for exposure during a one-off event Specify what happens if the event is cancelled and what exposure is guaranteed.
You are a sponsored association or club You receive structural support from a company Ensure a clear duration, evaluation points, and agreements regarding exclusivity.
Sponsorship in kind The contribution consists of products or services instead of money Record the value and delivery and take the VAT treatment into account.
Multi-year main sponsor A major sponsor with naming rights or exclusivity Carefully handle exclusivity, naming rights, and an exit in the event of reputational damage.
Additional documents

When is this document not enough?

Sometimes a different or supplementary document suits your situation better. Below are some common cases.

Situation Supplementary document Why
You will collaborate structurally instead of merely sponsoring Cooperation Agreement For shared activities and common goals, a cooperation agreement is more appropriate than sponsorship.
You share confidential information with the other party Confidentiality Agreement When commercial or sensitive data is exchanged, a confidentiality agreement covers this.
The sponsored party does not pay the agreed amounts Debt collection If payment or consideration is not received, you can have the claim collected.
Explanation of this document

Drafting a sponsorship agreement, why?

Not every entrepreneur knows exactly what sponsorship agreements are, when they are needed, and which risks they must cover. Therefore, we explain below what this document entails, what to look out for, and why customized legal solutions are important.

What is a sponsorship agreement?
A sponsorship agreement is an agreement whereby a sponsor—typically a commercial enterprise—provides a sum of money, goods, or services to a sponsored party—a sports club, an event, a cultural institution, or an individual athlete—in exchange for consideration in the form of name recognition, brand visibility, and association with the sponsored activity. A sponsorship agreement differs from a donation in that there is an explicit consideration in return and because the sponsor has a commercial interest in the association. This makes the sponsorship contribution, in principle, deductible as business expenses for corporate income tax purposes, whereas a donation without consideration is not deductible. Our lawyers will draft a sponsorship agreement for you that describes the consideration in a measurable way, correctly establishes the trademark usage rights, supports tax deductibility, and correctly formulates the termination clause regarding reputational damage.
How do you arrange the consideration in a measurable way in the sponsorship agreement?
The consideration provided by the sponsored party is the core of the sponsorship agreement and determines its tax deductibility as business expenses. Vague consideration—"visibility during events"—is difficult to quantify and risks being classified as a donation by the Tax Authorities. Your sponsorship agreement must describe the consideration as concretely as possible: logo on the jersey, banner placement at ten home matches, mention in five press releases, ticket package for client entertainment, and the estimated reach of each medium. Our lawyers formulate consideration that is both commercially sound and fiscally defensible.
How do you arrange termination in the event of reputational damage?
A reputational damage clause grants the sponsor the right to terminate the sponsorship agreement prematurely if the sponsored party or person becomes involved in a scandal, doping violation, criminal case, or other situation that could damage the sponsor's reputation through association. This clause is standard in sports sponsorship but must be described concretely: which circumstances qualify as reputational damage, who assesses this, and what notice period applies? A reputational damage clause that is too broad renders the agreement one-sided; one that is too narrow leaves the sponsor tied to a scandalous partner. Our lawyers draft a balanced reputational damage clause.
How does it work at MKBjuristen?
After a brief intake, our lawyers draft a sponsorship agreement that measurably describes the consideration, correctly establishes the trademark usage rights, supports tax deductibility, and formulates the reputational damage clause in a balanced manner.
Are you unsure whether your document is legally correct? We would be happy to assess the sensible course of action: drafting, reviewing, or amending.
Request a quote

Why not use a standard document?

A standard document often seems like a quick solution, but usually does not fully align with your company, agreements, risks, and way of working. Our legal experts draft documents that fit your situation.

Standard document
SME Lawyers
Not tailored to your business
Tailored to your company, industry, and working methods
No control over your specific situation
Consultation with a lawyer and assessment of your risks
Possibly outdated or incomplete
Verification of current and practical provisions
No personal explanation
Explanation regarding the use of the document

A standard document seems cheap, until it doesn't fit your situation properly. That is why we provide custom legal solutions tailored to your business.

Customization per sponsorship model

Not every sponsorship relationship carries the same risks. Therefore, we do not draft generic sponsorship agreements, but tailor them to exposure, brand usage, events, and reciprocal services.

Sports sponsorship

Attention to clothing, signage, team rights, exclusivity, behavior, and reputation.

Event sponsorship

Attention to stands, tickets, hospitality, naming, cancellation, and safety.

Main sponsorship

Attention to sponsorship status, industry exclusivity, rights package, duration, and evaluation.

Content sponsorship

Attention to posts, credits, usage rights, editorial freedom, and metrics.

Product sponsorship

Attention to value, delivery, visibility, ownership, returns, and liability.

Charities

Attention to transparency, reputation, communication, tax treatment, and consideration.


A sponsorship agreement must make the sponsorship contribution and reciprocal services measurable. Therefore, we look at the package, visibility, brand usage, exclusivity, events, content, payment, cancellation, reputation, and termination.

Common mistakes in sponsorship agreements

In sponsorship, things often go wrong because parties discuss the sponsorship package commercially but define it too generally in law.

  • Making reciprocal services, visibility, and sponsorship package insufficiently concrete
  • Do not arrange logo, corporate identity, content, and approval rights
  • Do not restrict exclusivity by industry, duration, or category
  • Cancellation, force majeure and replacement services forgotten
  • Making social media, content planning, and reporting measurable
  • Processing VAT, invoicing, and in-kind sponsorship incorrectly
  • Failure to regulate reputational damage, integrity, and unwanted association
  • Do not include an exit arrangement for logo removal and remaining performance

Draft your sponsorship agreement carefully and avoid unnecessary problems in the future. Clear agreements prevent disputes regarding contributions, visibility, exclusivity, logos, events, cancellation, and reputation.

What is a sponsorship agreement?

An agreement in which the sponsor and the sponsored party make arrangements regarding the sponsorship contribution and reciprocal services.

What should be included in a sponsorship agreement?

Including contribution, consideration, logo, exclusivity, events, content, payment, cancellation and termination.

Is sponsorship the same as a donation?

Not always. With sponsorship, there is often a commercial return on the contribution.

Does exclusivity need to be arranged?

Yes, if the sponsor wants industry or category exclusivity. Formulate this concretely.

Can MKB Juristen review an existing sponsorship agreement?

Yes. We check, among other things, sponsorship contributions, consideration, brand usage, exclusivity, cancellation, reputation, and liability.

Contact us

Annelore Hendriks

Want to know more about our services?
Then contact our specialists.

Newsletter for entrepreneurs

Receive practical legal tips in your mailbox

Register now

Enter your email address and receive our newsletter.

No spam. Only legal tips.
By registering, you agree to our privacy statement.
SME Lawyers at the Chamber of Commerce Source: Chamber of Commerce 2019
Free consultation