Custom legal document

Drafting a dealer agreement

Have it drafted, amended, or reviewed by our legal experts and/or lawyers starting from 99
SME Lawyers

A template from the internet usually does more harm than good.
Have a lawyer review it and protect yourself against blunders, fines, and bitter consequences.

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  • Available in Dutch and English

How does it work?
Our services include a free consultation, a draft document, a revision round, and a final document. We invoice after sending the draft document.

Experience with legal services for entrepreneurs since 2001
Lawyers and legal professionals.Direct contact with a specialist who thinks practically.
Fixed rates.Where possible, clarity regarding costs in advance.
Within 4 hoursWe respond quickly to your request.
  • We worked for, among others:
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner
  • MKBjuristen.nl partner

We worked for, among others:

An incorrect document often provides a false sense of security.
You think everything is taken care of, but only discover whether the document actually works during a conflict or claim.

1

Free intake

We discuss your company, the purpose of the document, and the key risks.

2

Draft or check

We draft a custom document or review your existing document legally.

3

Final version

You will receive a final version with instructions on correct usage.

Mr. Jaime Boogaers
Mr. Jaime Boogaers
Corporate Law
Attorney, 16 years of experience

A legal document must not only be legally correct. Above all, it must align with how the entrepreneur will actually use the document

  • Lawyers and in-house counsel
  • Active since 2001
  • Affordable custom legal services
  • Always focused on practical use

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Choose whether you want to have the document drafted, checked, or modified. Prices and options vary per document.

From 99
Customization
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

from 249.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Fixed rates in advance
  • Tailored legal solutions for entrepreneurs
  • Thousands of agreements per year
  • Customization
  • About us
from 99.- per document

Do you already have a document, but are unsure if it is still correct? We check content, risks, and practical usability.

  • Our legal expert spends 0.5 to 1.5 hours on the check
  • Telephone intake with a lawyer
  • Checks on content, risks, and practical usability
  • Attention to liability, payment, and termination
  • Concrete points for improvement and legal advice
  • Delivered within 3 working days, express delivery possible
from 249.- per document

Is your document outdated, copied, generated with AI, or no longer suitable? We check and adjust the document.

  • Our legal expert spends 1.5 to 2.5 hours checking and making adjustments
  • Telephone intake with a lawyer
  • Verification of the existing document
  • Adaptation to your business and working methods
  • Suitable for new services, customers, or risks
  • Delivered within 5 working days, express delivery possible

About us

Our expertise

Our lawyers and in-house counsel specialize in drafting, reviewing, and amending legal documents and contracts. We look not only at the legal text but also at how you use the document in practice.

Custom solutions for your industry

Every business operates differently. That is why we take your industry, customers, working methods, and specific risks into account.

Our facts

  • Active since 2001
  • Lawyers and in-house counsel
  • Fixed rates in advance
  • Tailored legal solutions for entrepreneurs
  • Thousands of agreements per year

Reviews (21)

Nick

The lawyer immediately asked the right, critical questions. We were excellently guided through the maze of current laws and regulations. A party that delivers on what it promises on its website.

Isabel

The quick availability of the lawyer was crucial for us. The lawyer really took the time to understand our specific SaaS solution before starting to write. Our customers are responding positively to the clear terms and conditions.

Walid

The first impression was simply excellent. The service felt personal and reliable. The service was professional and personal.

Tessa

A lot of time was saved thanks to the efficient intake. The translation of our core values ​​into the code of conduct was incredibly successful. It is clear that they have a passion for entrepreneurship.

Sandra

We quickly gained a clear picture of the possibilities. The final document looked professional. The end result aligns 100% with our high standards.

Max

We quickly received a clear and competitive quote. The review gave us more certainty before we started using the document. Everything was delivered neatly and on time.

Nathalie

There was immediate room for our own input and ideas. The explanation made the document understandable. Our business partners were impressed by the professionalism of the contracts.

Niels

The lawyer took the time to explain everything thoroughly. The content was a good fit for our company. A party that delivers on what they promise on their website.

Jessica

They acted quickly and worked meticulously. The sharpness in the negotiations with our opposing counsel was impressive. It is clear that they have a passion for entrepreneurship.

Mehdi

Smooth communication and a clear proposal in the mailbox immediately. The review of our English contract was incredibly detailed and accurate. A reliable partner that strives for perfection in their documents.

Sharon

The document aligned well with our wishes. They managed to get a stalled negotiation moving again by proposing a smart compromise. The final result meets our high standards 100%.

Mounir

We quickly received a clear and competitive quotation. We were excellently guided through the maze of current laws and regulations. The document was flawlessly accepted by our investors.

Maarten

Professional approach without unnecessarily complicated language. The discussion regarding specific non-compete clauses was handled very professionally. The final result aligns 100% with our high standards.

Rik

Practical advice that we could immediately put into practice. The expertise regarding e-commerce legislation was clearly the added value in this process. Our clients are responding positively to the clear general terms and conditions.

Frank

We had never hired a lawyer before, but this was a very pleasant first experience. They provided not only legal but also practical input. Fantastic value for money for this level of expertise.

Yusuf

The working method was clear from the start. The empathy and understanding of the lawyer made this a very pleasant collaboration. A party that delivers on what it promises on its website.

Roy

We quickly gained a clear picture of the possibilities. The contract was formulated in such a way that both parties felt good about it. Fantastic value for money for this level of expertise.

Rachid

We were immediately assigned a dedicated contact person, which worked very well. The explanation of the terms and conditions was very helpful. Everything was delivered neatly and on time.

Soraya

Quick response and clear explanation. The clarity of the penalty clauses leaves no room for interpretation. Our customers respond positively to the clear general terms and conditions.

Achraf

It was immediately a constructive and goal-oriented conversation. Additional questions were answered quickly. Our customers respond positively to the clear general terms and conditions.

Bjorn

The nuances of our business operations were listened to carefully. They immediately recognized where the sensitivities lay within our collaboration. Our business partners were impressed by the professionalism of the contracts.

Meet our office

Our ContractCheck, simply explained what can all go wrong.

Why MKB Juristen?

Since 2001, we have been active as a no-nonsense legal firm for entrepreneurs. We quickly get to the heart of the matter: with a thorough assessment, clear answers, and a document that works practically.

  • Nationwide coverage
  • First consultation free and without obligation
  • Fixed rates where possible
  • Affordable legal advice from lawyers and legal experts
  • Always a response within 4 hours

First, see how we work

A legal document requires trust. You see immediately who we are, how we help entrepreneurs, and why we do not work with standard templates.

  • You can view our working method before submitting an application
  • You will get a feel for the office and the people faster
  • The video supports the choice for customized legal solutions
  • After that, you can immediately request a quote or intake

What you can expect from us

We translate your situation into a legal document that you can actually use. You won't receive a loose template, but a document tailored to your business, agreements, and risks.

  • A clear roadmap: intake, concept, revision round, and final version
  • Practical explanation on how to use the document
  • Legal attention to liability, payment, and termination
  • Where possible, provide clarity in advance regarding price and delivery time
Are you unsure whether you should have the document drafted, checked, or amended?
During the initial consultation, we will determine the sensible course of action together. Afterward, you will know exactly where you stand.

Why customization?

A legal document only works well if it aligns with your business, agreements, risks, and industry. That is why we do not work with a standard generator, but with legal experts who assess your situation.

  • Prepared for your company
  • Telephone consultation included
  • No standard template
  • Review by legal specialists

What do you get?

You will receive a legal document that is practical and aligns with the agreements you wish to make.

  • Draft document or legal review
  • One adjustment round
  • Clear explanation where necessary
  • Fixed price where possible

The founders of MKB Juristen

Our organization consists of several small teams working within various legal fields. Each legal field has its own senior in-house counsel and/or lawyers.

Denian Wielhouwer

Corporate lawyer in corporate law & business expert

Denian Wielhouwer

Annelore Hendriks

Corporate lawyer, corporate law, administrative law

Annelore Hendriks

Ilja van Driel

Corporate law attorney, employment law

Ilja van Driel

Jaime Boogaers

Corporate law, ICT & privacy law, energy law attorney

Jaime Boogaers
Custom choices

Which choices determine the content?

The content of your dealer agreement depends on the nature of your collaboration. These choices determine which provisions need to be elaborated upon more extensively.

Choice or question Why this matters legally
Is the dealer exclusive in his area? In the case of exclusivity, agreements regarding targets, market sharing, and competition are crucial, because the supplier restricts itself elsewhere.
Does the dealer purchase in his own name and for his own account? This distinguishes a dealer from an agent or intermediary and determines who bears the sales risk and the margin.
How long does the agreement run and how is it terminated? A long or tacitly extended term requires a reasonable notice period to prevent damage claims.
Who is responsible for warranty and service? Record whether the dealer handles warranty claims themselves or refers the matter to the supplier, including the compensation for this.
Is the dealer allowed to use the brand and the corporate identity? Brand usage requires clear rules regarding appearance, marketing, and the return of materials after termination.
Clauses and provisions

Which components belong in a dealer agreement?

A comprehensive dealer agreement regulates not only sales, but also territory, exclusivity, pricing, and termination. The components below form the core of a balanced contract.

Provision Relevant to Legal point of attention
Products and area Always Describe exactly which products the dealer is allowed to sell and in which geographic area or market segment.
Exclusivity With a fixed market distribution Specify whether the dealer is exclusive in his territory and whether the supplier is still permitted to deliver directly.
Purchasing conditions and prices Always Determine purchase prices, discounts, payment terms, and how price changes are implemented.
Minimum purchase and targets In the event of ongoing collaboration Agree on the minimum purchase volume or turnover the dealer must achieve and what the consequences are if this is not met.
Trademark and IP usage When using a brand name Regulate how the dealer may use the brand, logo, and marketing materials, and what happens upon termination.
Warranty and liability Always Distribute responsibility for product warranties, complaints, and liability towards end customers.
Duration and termination Always Specify the term, notice period, grounds for termination, and settlement of inventory at termination.
Confidentiality and competition With sensitive information Protect company data and consider agreeing on a non-compete clause for after termination.
Use in practice

How do you use this document correctly?

A dealer agreement is only effective if both parties sign and comply with it. Follow these steps to properly implement the document.

Situation What should you do? Point of attention
Before the start of the collaboration Discuss and sign the agreement before the first delivery takes place. This way, you avoid disputes afterwards regarding agreements made.
In the event of changes to prices or area Document adjustments in writing in an addendum. Verbal agreements are difficult to prove and lead to conflicts.
Annually or upon renewal Evaluate whether targets, exclusivity, and conditions are still appropriate. The market and the relationship are changing; the contract must evolve with them.
Upon termination Follow the agreed notice period and method strictly. An incorrect termination may lead to compensation or continuation of the contract.
Common mistakes

Common mistakes

Dealer agreements often go wrong on a few recurring points. In practice, the errors listed below cost money and goodwill.

Wrong Consequence Better approach
Do not agree on a notice period Upon termination, a dispute arises and possibly a claim for damages due to premature termination. Include a reasonable, written notice period that is appropriate for the duration of the relationship.
Exclusivity arrangements are unclear The supplier delivers elsewhere and the dealer feels disadvantaged. Describe the area, exclusivity, and any exceptions unambiguously.
No agreements regarding remaining stock At the end, the dealer is left with unsaleable stock. Specify whether the supplier repurchases stock and at what price.
Do not limit trademark use The dealer continues to use the brand after the contract expires or damages the image. Clearly state what is permitted and that use stops at the end.
No written record of price changes Disagreement regarding applicable purchase prices and margins. Agree on a procedure for announcing and recording price changes.
Risk profile

What is your situation and what do you pay attention to?

Depending on your position and collaboration, the points of attention differ. Recognize your situation and determine what you need to be sharp on.

Risk profile Example Focus in the document
You are a supplier or manufacturer You want to maintain control over branding, pricing, and market approach. Focus on brand usage, pricing agreements, targets, and a workable termination arrangement.
You are a dealer You invest in inventory, marketing, and customer development. Focus on a reasonable notice period, stock buyback, and protection of your exclusivity.
You work internationally Delivery and sales take place across the border. Focus on applicable law, dispute resolution, and competition rules by country.
You are extending an ongoing relationship The collaboration has been going on for years without a proper contract. Focus on documenting established agreements in writing and preventing an unintended long-term agreement.
Additional documents

When is this document not enough?

A dealer agreement governs the resale of products, but sometimes a different or supplementary document suits your situation better.

Situation Supplementary document Why
Situation Related document Explanation
You are setting up a broader distribution channel with multiple links Cooperation Agreement In the case of more intensive or equal collaboration, it is best to record the broader agreements separately.
You share sensitive business information prior to the collaboration Confidentiality Agreement With a separate NDA, you protect confidential data during the negotiations.
A dealer does not pay outstanding invoices Debt collection Engage our collection specialists to collect unpaid debts.
Explanation of this document

Drafting a dealer agreement, why?

Not every entrepreneur knows exactly what dealer agreements are, when they are needed, and which risks they must cover. Therefore, we explain below what this document entails, what to look out for, and why customized legal solutions are important.

What is a dealer agreement?
A dealer agreement is the agreement whereby a producer or importer—the supplier—grants a dealer the right to purchase and resell its products in a specific area or channel. The dealer purchases the products from the supplier in its own name and on its own account and resells them to end customers or other intermediaries. The dealer bears the inventory risk and the accounts receivable risk. The dealer agreement differs from the agency agreement in that the dealer is the contracting party to the final sale itself and does not represent the principal. Dealer agreements are concluded in the automotive and motorcycle industry, technical wholesale, the construction and installation sector, the medical sector, and virtually all other sectors where products are distributed via intermediaries. Our lawyers draft a dealer agreement for you that protects your distribution network, clearly defines areas of exclusivity, correctly regulates end-customer prices, and keeps termination rights at hand—taking into account the European vertical block exemption.
What is the European vertical group exemption and why is it relevant to your dealer agreement?
The Vertical Group Exemption (FFI) — European Commission Regulation 2022/720, in force until 31 May 2034 — determines the conditions under which vertical agreements between suppliers and dealers are exempt from the European cartel prohibition of Article 101 TFEU. The FFI applies if the market share of both the supplier and the dealer does not exceed the 30% threshold. Agreements falling under the FFI may contain provisions regarding exclusive territories, selective distribution networks, exclusive purchasing obligations, and price recommendations. Hard restrictions that are never permitted — the so-called hardcore restrictions — include: fixed resale prices (RPM), absolute territorial protection prohibiting passive sales to end customers outside the exclusive territory, and the prohibition on online sales. Your dealer agreement must be assessed against the FFI to avoid competition law risks. Our lawyers ensure that your dealer agreement is compliant with competition law.
How do you arrange exclusivity and territorial protection in the dealer agreement?
The exclusivity arrangement is one of the most commercially relevant clauses for dealers. An exclusive dealer has the sole right to sell the supplier's products in a designated area or to a designated customer segment. In that case, the supplier may not appoint other dealers in the exclusive area. The exclusivity can be combined with a purchase obligation: the dealer is required to purchase a minimum quantity of products per year in consideration for the exclusivity. Note the limits of the FED: absolute territorial protection — the prohibition of any sales outside the exclusive area, including passive sales initiated by purchasers — is a hardcore restriction that is never permitted. Active sales by the dealer outside his exclusive area may be prohibited; passive sales may never be prohibited. Our lawyers draft an exclusivity clause that offers the desired territorial protection within the limits of the FED.
How do you handle price recommendations, and is RPM allowed?
Resale price maintenance (RPM) — requiring the dealer to apply a minimum or fixed selling price — is a hardcore restriction and is always prohibited under the Sales Contract. Suppliers may, however, set maximum prices and communicate non-binding recommended selling prices, provided that such recommendation is not enforced through threats, discount withholdings, or other pressure. A recommended selling price that functions in practice as a minimum price because the supplier disadvantages dealers selling at a lower price still qualifies as RPM and is prohibited. Your dealer agreement must carefully formulate the pricing policy section: suppliers who communicate their maximum price and recommended price correctly and in a legally correct manner can protect their trade margins and brand image without violating antitrust laws. Our lawyers advise you on the limits of pricing policies permitted under antitrust law.
How do you arrange the cancellation and termination of the dealer agreement?
The termination of a long-term dealership agreement is one of the most conflict-prone situations in commercial law. A dealer who has built up a network over many years has created an economic dependency that leads to serious damage in the event of sudden termination. The dealership agreement must contain a reasonable notice period that reflects the duration of the relationship and the dealer's investments. In case law, notice periods of six months to two years are not considered unreasonable in relation to long-term relationships. In the event of termination without a notice period for urgent reasons, the urgent reason must be contractually defined. The agreement must also regulate what happens to the dealer's stock upon termination: is he entitled to a buyback by the supplier? Our lawyers draft a termination arrangement that protects your commercial relationship.
How does it work at MKBjuristen?
After a brief intake, our lawyers map out your distribution strategy, your dealer network, your market position, and your specific requirements. Based on this, we draft a dealer agreement that is compliant with competition law, clearly defines areas of exclusivity, contains a legally valid price clause, and correctly formulates the termination clause. We also advise you on whether a dealer, distribution, or agency agreement best aligns with your distribution strategy.
Are you unsure whether your document is legally correct? We would be happy to assess the sensible course of action: drafting, reviewing, or amending.
Request a quote

Why not use a standard document?

A standard document often seems like a quick solution, but usually does not fully align with your company, agreements, risks, and way of working. Our legal experts draft documents that fit your situation.

Standard document
SME Lawyers
Not tailored to your business
Tailored to your company, industry, and working methods
No control over your specific situation
Consultation with a lawyer and assessment of your risks
Possibly outdated or incomplete
Verification of current and practical provisions
No personal explanation
Explanation regarding the use of the document

A standard document seems cheap, until it doesn't fit your situation properly. That is why we provide custom legal solutions tailored to your business.

Custom solutions per industry and company

Every business operates differently and faces different legal risks. Therefore, we tailor the document to your industry, customers, agreements, and way of working.

Webshops & e-commerce

Focus on online sales, delivery, returns, complaints, payment, digital products, and consumer regulations.

Business services

Attention to the assignment, additional work, liability, payment, termination, and reliance on client information.

Construction, installation & execution

Attention to planning, delivery, warranties, additional work, materials, delays, and liability risks.

Software, SaaS & digital services

Attention to licenses, availability, support, updates, data, intellectual property, and limitation of liability.

Trade, supply & wholesale

Attention to delivery, transport, payment, retention of title, warranties, delivery times, and international agreements.

Consultants, freelancers & advisors

Attention to scope, best efforts obligations, cancellation, payment, liability, and confidential information.


A legal document only has value if it suits your practice. That is why we look not only at the text, but also at how you use the document in your business.

Common mistakes with legal documents

A legal document often seems simple, but small errors can have major consequences later on. In practice, we see that entrepreneurs run the greatest risk when a document does not align well with their business, agreements, or way of working.

  • Using a standard document that does not suit the company
  • Forgot important agreements regarding payment, delivery, liability, or termination
  • Have a document generated without legal review
  • Continuing to use old documents while the company has changed
  • Not knowing how the document should be used correctly in practice

A legal document only prevents problems if it suits your situation. That is why we look not only at the text, but also at your company, agreements, and risks.

Why is a standard document often not enough?

Because a standard document does not take into account your industry, customers, risks, and specific agreements, important provisions may be missing or not align well with your practice.

Can I create a legal document myself using AI?

AI can assist in creating text, but does not independently assess whether the document is legally appropriate, complete, and usable for your business. Legal review therefore remains important.

When do I need to have my document checked?

Have your document checked if your business has changed, you have new customers or services, you have doubts about existing agreements, or the document has not been updated for a long time.

Will I also receive an explanation about the use of the document?

Yes. We explain how to use the document in practice, what to look out for, and which steps are important to prevent disputes afterwards.

Contact us

Annelore Hendriks

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SME Lawyers at the Chamber of Commerce Source: Chamber of Commerce 2019
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